Why Selling Information Products For Pennies On The Dollar! (Will Still Make You A Fortune)

 How Creating Powerful Benefit Laden Headlines Allow You To Zero In On Your Best Customers And Clients For Peanuts…

As you already discovered from a previous post about, strategically power marketing using low cost, free lead magnet, ‘how to’ problem solving special reports to, attract a ton of semi qualified leads to your business, products or services.

There is currently an untapped goldmine buried inside your struggling cash starved small business.

And it’s (waiting) to explode your long term profits. And it involves you strategically and systematically selling information products, for literally pennies on the dollar.

Or (strategically) giving them away for free!Let’s see a graphic example or two, of how this might work. Continue reading

How To Find All The New Big Time Customers And Clients That You Can Handle!(Using Powerful Customer Service Quotes!)

 Why Good Ole Fashion Take No Prisoners Customer Service Quotes Can And Will Increase Your Bottom Line Profits… Without Breaking The Bank.

As you previously discovered in what is basically Part one of this post.

Good ole fashion, hard core “customer service quotes” can and will create a ton of new (long lasting) customers and clients for you.

And you won’t have to break the bank in order to consistently create them.

For ex; whether you realize it or not, the gurus & guruettes that you’re desperately chasing away.

( You’re constantly repelling them), because you’re trying way too hard to sell them on Joint Venturing with you.In some form or fashion. Continue reading

Are really serious about retaining customers?

      Introducing Five Simple Ways To Stop Repelling Your Best Online Prospects And Long Term Potential Customers…

Has this ever happened to you? You and one of your dearest old friends run into each other while your both out running errands.

You briefly stop and chat (and exchange cell phone numbers) and decide to meet later on during the week and have lunch.

This way you’ll really have a chance to get caught up. And so a few days later, you two meet up at one of your favorite lunch spots.

You decide to meet at 2 o’clock in the afternoon because the lunch time crowd is usually out of control.

(At this point, you have to be wondering (what) the heck any of this has to do with retaining customers, correct?)

And neither of you want to wait 30-45 minutes before you can be seated. So sure enough you meet at 2 o’clock sharp.

But incredibly (and surprisingly) the place is all but empty! In fact, neither one of you can believe how fast your shown to your outside seats.

And even though the place recently under went a new change in management. It’s so unusual for this place to be this empty, especially during the middle of the week.

Are You Repelling Your Best Potential Long Term Customers And Clients?

This next part is extremely telling. After you two have been seated for about a minute. It quickly becomes obvious why the place is so empty.

Back in the day, this place had a nice combination of great employees and a friendly easy going atmosphere.

And the music (for the most part) was easy listening playing rather low in the background.

But now (incredibly) the new management was blaring some incredibly loud and practically unbearable and extremely explicit Gansta rap music! What?

Unbelievably, this stuff is so loud and the lyrics are so explicit, the two of you quickly decide to get the heck out of there.

And as your leaving, the management switches over to some really extremely loud satanic heavy metal music.

This just further confirms your reasons for getting out of there! Now to this point, your probably wondering what (if anything) this has to do with your long term online success? Correct?

Simply this; Ladies & Gentlemen please (if your serious) about your long term online success.

Do not, use loud background colors of any kind on your website and or blog. Falsely believing that these bright colors such as dark green, really bright orange, pink or extremely dark black or blue make your site stand out!

In reality, the exact opposite is true! Those extremely loud colors (are not cool) and just like good old hard core ‘Gangsta rap and Heavy metal music is hard on your ears.

These overly bright colors repel your visitors eyes big time! Because they are extremely hard to read. Just like that type of music has a tendency to turn off the general public.

So don’t do it, because you will be sacrificing an incredible (97%) of your target audience or more!

Introducing Seven Little Known Secrets Of  Highly Effective Lead Capture Pages..

1.) If you were going to model a professional golf players success template. Would it make sense to mimic someone who has had major success or someone who hasn’t? Agreed.

That being said; take a look at power house ( and industry) leader Googles (home) index page. On any given day, Google gets hundreds of millions of visitors to their index page, right?

Take notice, even though they get tons of eyeballs.They do not (repeat) do not have any adsense ads on their main index page! Do they?

Nope! Instead they keep their focus squarely on providing the absolute best search results experience for their online visitors.

And so should you! Meaning- do not splatter ads sense ads or any other major distractions on your lead capture page. It

Don’t offer a bazillion different type of banner links for your products or services on your blogs main index/home page. Because all you’ll succeed in doing is causing your visitors to ignore them!

2.) Make sure that your main market tested power headline is always surrounded by quotation marks. Because millions of dollars in tests have proven that you will increase your readership (on average) by at least 300%! (Don’t ask why – just do it already!)

3.) Be sure that you always  end your lead capture page ( or on) or offline sales letter with your all important P.S.

Because your typical  prospects eyeballs (both on or offline) will first either be attracted or repelled by your main power headline. And then they’ll quickly skim your bullet points and finally your P.S!

So make sure that you always have one, and use it to re-state or re-emphasize one of your business, products or services main client  centered benefits.

4.)  Increase your main market tested power headlines readership by using eye catching tested colors such as bright red, maroon or dark blue.

5.) Use the H1 (heading1) format (which is) an extremely large type that’s proven to help increase your readership. If you use either a pre heading or sub heading, make sure that the font is smaller (preferably h3.)

(Retaining Your Customers)

That font is an H 1 heading.

6.)  A highly effective lead capture page and or blog has an opt in box in order to capture your visitors all important email information in order to begin your all important email follow up process.

7.) Be sure you actually test this next proven strategy, but typically you want to place your actual opt in box in the direct line of vision that 99% of your web visitors eyes will follow.

Meaning- your typical web visitors reads from left to right. And since their eyes will inevitably end up on the right side of your page, place your opt in box there for maximum impact.

Bonus tip # one:

8.) Be sure that you start out by placing your opt in box both to the right and keep it above the fold. Meaning- try to have it high enough and to the right, in order to prevent your visitors from having to scroll your page in order to see it.

(Because, you’ve only got five short seconds or less in order to grab and hold their attention. And if they have to scroll down your page in order to see your opt in form, they may not stick around long enough to see it – on their first initial visit!)

Always Use Your Main Power Headline And Bullet Points To Address Your Prospects Main Concerns..

Because remember you only have on average, five seconds or less to get and keep your visitors attention and an opt in box below the fold, may not be seen! (This seemingly unimportant minor detail cannot be stressed enough!)

Bonus tip # two:

9.) If you do use a pre headline, you may want to use one of several proven ones such as: Who else want to blank. Or If you’re serious about X., then you’ll want to pay close attention to this special message about X.

Bonus tip # three:

10.) And another thing. Offline whether it’s your newspaper, display or classified ad etc. Please do not make the fatal pre profit killing mistake of using totally (lame) reverse type!

That is an extremely dark type such as black or dark blue with white print! This is a gigantic (eye repelling) no no!

Test after overwhelming test have proven this type of print is extremely hard on your readers eyes! Which means you may as well be blaring Gansgta rap out of the speakers of your restaurant. Don’t go there!

Sadly, you even see many veteran marketers ( who should know better)  committing this same major marketing error! On and offline.

Bonus tip # four:

11.) Have you ever gone to the deli department of your local Supermarket and there was an extremely long line? The line went from here to there. And of course there is only one deli clerk behind the counter.

And naturally you ( and a ton ) of others decide it’s not worth waiting around.

Translated: you simply are not willing to wait around to be served. And neither will your online visitors, if your slow loading site takes (on average) longer than five seconds or more to load.

So don’t ever let some fancy web designer convince you to add some file or graphic that slows down your sites loading time. Or else you risk sacrificing a ton of your visitors.

You start applying these nine (plus) basic proven lead capture page strategies and you’ll be both light years ahead of your would be competitors and you’ll earn more money in the process too!

As always, if you got any value out of this post, please  Digg or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you increase your profits by at least 25% in the next 90 days or less!

And help you master your effective communication in marketing skills. (No matter what your particular niche is.)

It’s a $97 dollar value and it’s free!

How To Become A Lean Mean Online Copy Writing Machine!

  (And Write So Some Of Your Very Best Long Term Repeat Customers And Clients Definitely Take Notice And Spend More Money Now!)

Who else wants to quickly discover seven little known online copy writer secrets, the ultimate insider’s use to create super attention grabbing, client centered copy, that attracts your best customer and clients to you like a magnet!

It’s your job as an effective copywriter to always stress and lay out in as simple detail as possible, how your business, product or service benefits your intended prospect.

Which means, in order to truly generate, effective copy writing, you really have to really know and understand, your ideal prospects major concerns and or issues.

And it doesn’t matter what form that your marketing material takes! Be it a business card, index card, post card, website, blog, lead capture page, on or offline sales letter, yellow page ad, display or classified ad etc.

You need to quickly convey to your reader/prospect how your product or service solves or addresses their main problems and or concerns. So with this as a back drop. Be sure you follow these seven simple online copy writing secrets, and you are well on your way to becoming a lean mean online copy writing machine. Continue reading

Earn 300% more profit by strategically marketing information prodcts and services!

Remember in part one of this series on marketing information, you discovered why you really should be aggressively capitalizing off of ex-customers and or ex- subscribers?

Because (bare in mine), both you and your not so savvy small business owner competitors, (typically) will invest upwards of 500% (or more) in order to create that all important first time customer. Right?

So (if you) bother to put a pencil to it, you’ll quickly discover there are at least three incredibly profitable reasons why, you’d definitely be much better off investing some of your time, money and other customer service resources into marketing to past or currently inactive customers. Continue reading

Marketing information produts can add 300% more profits to your bank account!

Have you noticed how your offline (old school), major newspapers are slowly dying?

Fact is; they simply don’t have the same pull as they used to among the 40 and under crowd.

Thanks largely to the new medium called the world wide web.Correct?

The 40 and under crowd much prefers to get most of their news info online.

Which means the marketing information approach to your business, is not only wide open, but you can create a bare bones minimum of at least 300% more additional profit, just by strategically embracing this mega proven business model.

Even though the offline newspaper business is rapidly in decline. There are still at least three extremely powerful marketing lessons that you apply to your online business. Continue reading

How A Really Simple Sales Bonus Plan Can Pad Your Bottom Line!

So how many times over the years have you (and some friends) or business associates taken advantage of one of your favorite local pizza shops (lunch time) specials?

You know the type of (irresistible) deals that any true pizza lover can’t resist, (like) two slices of regular cheese pizza and a medium soda.

Normally this type of sales bonus premium  (combo) packaging, can really add to your bottom line. And why not.Right?

How can any true pizza lover resist a combo package of two regular slices of pizza and a medium soda, that would normally cost (somewhere) around $4.50. (Meaning – everything) cost $1.50 apiece.

But between the hours of 12 noon -2pm (M-Sat.)(Or X to X  it only cost $3.75!

And so it goes, (whether) you’re aggressively pursuing on or offline profits, using inexpensive strategic packaging of your various products and services can do wonders for your bottom line.Would you not agree? Continue reading

Three proven direct marketing tips that flat out work!

Have you ever noticed how whenever your skimming something (whether) it’s on or offline, that somehow your eyes are practically drawn to any type of problem solving material? Odd isn’t it?

But for some unknown quirk in human nature, when it comes to effective copy writing, the following three direct marketing tips, somehow always seem to carry the day.

And put lots of money in your pocket to boot. Provided (of course) that you take the time to heed certain (rock solid) proven copy writing principles.

How You Can Use The # One Proven Power Headline Attraction Formula To Zero In On Your Absolute Best Prospects! (And Get Them To Respond Now!)

Call it human nature or plain old self serving, but be that as it may, the absolute best way to stop your best prospects dead in tracks and cause them to really take notice of your marketing message.

You (constantly) need to answer their # one burning question (which is) drum roll please.

“What’s in it for me?” And you can’t  effectively do that  by constantly boring them with this I,we, me copy writing  approach!

Forget about it (already) get over yourself and get out of your own way already!

The ‘self centered’ copy writing approach is repelling your best prospects and costing you a ton of money in lost long term potential future sales!

Of course it’s hard not to focus on your business is when you write, but either you get it through your head that your prospects could care less and focus solely on them  or they’ll find a savvy marketer that will! Any questions?

So with that as a good back drop and lead in, let’s focus on how your marketing materials (hopefully) from now on will set out to accomplish this incredibly simple (although) not necessarily easy copy writing task.

1.) Direct marketing secret # one: Could it really be any more obvious,  but as long as your marketing material (on or) offline explains (in simple) non techie, non insider language how your business, product or service addresses or solves your prospects main concerns and issues.

They’ll continue to reward you (more like) shower your marketing material(s) with their undivided attention. (Fair enough?)

2.) Direct marketing secret # two: Okay (your thinking) this next one sounds all too familiar, that being the case, here it comes anyway.

How many ways can you say it before it finally sinks in, but a staggering 80% (or) to put it another way, four fifths of your marketing/sales materials ultimate success or failure will be decided in just five (short) seconds or less! (It’s less online!)

And that’s a direct result of how well your main power headline and or pre heads and sub heads do in grabbing and holding your prospects attention.

So why not discover ‘how to’ effectively use the (hands down) # one mega proven main power headline attraction formula to instantly attract your best long term customers and clients to you like a magnet!

Your Market Tested Copy Writing Tips Are Definitely An under Used Potential Asset!

(FYI:Just as a quick aside and a rather sad foot note to boot. Whenever small business owners (typically) 50 employees or less are polled by an independent polling firm.

A staggering 93% (confess) they do not (or even) realize that they should be strategically testing one main power headline against another in order to discover which one produces the best response from their target audience!

In other words they literally have no clue that one simple change to one main power headline (could) potentially increase their overall response rate up to 21 times or a staggering 2100% better response rate!).

Granted; it will take some serious effort to reach that upper limit, but if that means you get anywhere from 25% – 750% better response! I’snt that worth the extra effort?)

And just by you (or) someone on your staff, honing this one particular copy writing skill, will put you light years ahead of your competition. Not to mention, make you a whole lot richer as well.

So (what da ya say)  let’s take a look at this totally amazing, mega proven (money in the bank) main power headline template.

How To Insantly Convert Your Main Power Headlines Into The Powerful Client Magnets They Were Meant To Be!

The following incredibly simple (and proven) copy writing client magnet power writing headline template, will allow any type of service provider and or professional to create main power headline copy so powerful, that it draws your best prospects to you like a magnet!

Case in point; watch what happens when you apply this mega proven formula to the following three rather bland headines.

1.) Bland headline statement # one: Grow long, healthy, beautiful sexy nails and keep them that way!

2.) Bland headline statement # two: Make your totally bogged down PC run as fast as the first day you bought it!

3.) Bland headline statement # three: Avoid costly estate taxes and other penalties and prevent your state and local governments from robbing you blind!

Face it; as our eyes quickly skim those type of middle of the road (uninspiring) headlines, they don’t really stand out, until you add the two proven power words “how to” in front of all those main power headlines.

Or you can simply add the word ‘how’ to the beginning of your main power headline (and) more times than not, you got a proven winner!

For ex: take a look at how you can transform this otherwise rather bland middle of the road headline into an instant winner.

As Long As Your Direct Marketing Strategies Relay The Benefits Your Product And Or Services Provide! (You’ll Definitely Be On The Right Track!)

How and why your kids may be vulnerable to dangerous cyber predators! (And how you can protect them!)

(Be kinda hard for any concerned parent(s) to ignore that puppy, don’t you agree?)

See how you’ve grabbed their undivided attention? Which brings you diecrtly to the third direct marketing secret.

3.) Direct marketing secret # three: In order to really distant yourself from your competitors, and permanently glue your name to the top of your prospects list!

You must convert and position yourself and your business (from now) on as a problem solving expert!

In other words,  become an education based marketer, not just another pitchman (or woman!)

Start creating free detailed step by step ‘how to’ problem solving articles, special reports and or mini courses and offering them to your prospects in exchange for their contact info (list building 101) and them systematically follow up and watch your bottom line soar!

Especially if you’re a Doctor, lawyer, CPA or any other type of professional.

Create some brief 3-7 minute problem solving’how to’ videos series and upload them to youtube already! Just be sure they lead your prospects back to either your lead capture page or compell them to call your direct or toll free number and become a lead/prospect.

There’s obviously a ton more for you to discover!

That being the case;as always, if you got any value out this post, please Google Plus or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series!

It’s a $97 dollar value and for an extremely limited time it’s free!

A Simple Three Step Marketing Strategy That’s Worth 25% More To Your Bottom Line!

How many times have you heard it said, “It’s the little things that get you.”

And so it goes  when it comes to (both) creating and effectively implementing a proven marketing strategy.

For ex: have you noticed that whenever you fly on a fairly decent airline (where) the stewardess are typically well schooled in basic customer service marketing 101.

You are about to discover three incredibly powerful, (yet) often extremely under utilized online marketing strategies.

And once you adjust them through strategic testing and tracking, they will easily increase your long term profits by at least 25% or more.

And it doesn’t matter (what) particular small business niche your product or service targets. Continue reading