(In Order To Be Effective!)
Isn’t it sad, how many aspiring small business owners, service providers and or startup entrepreneurs, waste a proverbial fortune, on dismally performing lead generation strategies and or tactics.
If they’re not blowing a fortune, incorrectly using direct snail mail.
Then (sadly) they’re attempting, to advertise and or promote their businesses and or services, as if they’re a certified fortune 100-500 type company.
And the net result is, their money’s gone and their new customer/client base, is dismal at best.
And yet, rather than going at things another way, most continue on, until their bank account and other extremely valuable resources, are all but gone. This all too frequently occurring theme, probably sounds all too frighteningly familiar, does it not? 😀
Truth told, it simply does not have to be this way.. Continue reading