(Especially If You’re Serious About Creating Long Term Gross Profits! For Literally Pennies On the Dollar!)
For sure some of you reading this particular post! Literally have no idea who the man in the featured screenshot image. For this particular post, right? 😀 And at least some of you most certainly do! He’s real estate guru/Nothing Down, (aka) Creative Financing expert Dave Del Dotto.
During the mid 80’s and into the early 90’s. Dave and some of his most popular contemporaries. Ruled the late night/early morning cable TV airwaves. With their outrageously popular! (But not without their share of controversy!)
Their 30-60 minute info-mercials! Promoting their home study courses. And even though Dave readily acknowledged. He typically sold an average 1,500 units per seven day week! At an average of $295 dollars each! (Plus shipping ad handling.)
I’ll let you have the pleasure of doing the math! 😀 This doesn’t include. Can you see how the long term back end of your business or service can and should play into this conversation?
Do This To Lower Your Future Lead Generation Costs!
Back when Dave and several of his most successful peers. Were literally at their respective peaks! Dave would periodically tour the United States. Hosting his outrageously popular, free front end. Offline 90 minute introductory workshops.
And on the initial back end of his front end. His professionally trained staff. Assisted him in selling his $297 dollar home study course.
So think about the initial, ongoing front end costs for just a moment. (Full disclosure here! I have never personally been associated or affiliated in any way whatsoever! With Dave, nor any of his companies and or services!)
So I literally have no realistic idea whatsoever! What any of his costs were! The following hypothetical examples. Are merely for hypothetical illustration purposes only.
Ethically Bribery Is Definitely An Evergreen Marketing Strategy!
One incredibly simple strategy Dave could at least test. As he and his staff are traveling across America. Promoting his free 90 minute workshops.
Dave offers a fabulous free drawing. At or near the end of every free introductory workshop. Dave offers the audience a free 13 month/one year subscription to his monthly newsletter.
This is an X dollar value! So at least X percentage of those in attendance. Will enter his free drawing. (Keep in mind this is the pre internet age! 😎
So he’s building a substantial database. And get this! (All the runner ups. Win an extremely time sensitive 2nd grand prize. They automatically win a free 3 month trial subscription to his newsletter.
Coming u shortly in part two and beyond! You will “discover” how Dave or you! Strategically build the back end of your business and or service. For literally pennies on the dollar. Sound good? See you in just a little in part two, okay?
It’s Best To Develop An Alternative Customer Acquisition Strategy!
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