How Savvy Entrepreneurs Effectively Use Email Marketing Even if You Totally Suck At Writing!
So are you one of those extremely savvy entrepreneurs, that is practically fearless, until ( of course) it comes to effectively utilizing good old fashioned email marketing?
Yea, that old thing again. Believe it or not, here’s an eye opening stat that will totally blow your mind.
An associate of mine that just happens to be in a business that deals with fancy graphic web design, for small business owners, service providers and or entrepreneurs of all shapes and sizes etc.
And other extremely complex techie stuff, (not totally sure what!) Anyway, he’s also very familiar with top end (state of the art) paid email service providers, because his company also (in certain situations) provides that service to certain high end customers as well.
And he recently shared with me that (on average) a staggering 20-40%of their paid email service provider customers and clients (of all levels mind you!), haven’t even sent one follow up email message to their list, after sending them that very important “thank you” (and or) welcome message!
Say what? Nod your head cadets,because is it’s true! So the real purpose of this post, is to help you get over your (self inflicted) phobia of writing your all important follow up email marketing messages to your list, even if you totally suck (or think you suck) at writing in general!
Email Marketing: How These Five Simple Changes Will Boost Your Results Fast!
So you may have noticed, lately, there have been, what appears to be, a ton of posts written on strategic email marketing strategies and or tactics etc.
And you may be wondering, “why” all the fuss about pro-active email marketing. Actually there are several incredibly valid reasons, but two in particular.
First, primarily –strategic- email marketing is one of your potentially most profitable, low cost income generating marketing activities.
And secondly, a highly responsive, (and hopefully) constantly growing opt in email/mobile marketing list, gives you, and or your major competitors, the relatively inexpensive option of, frequently communicating one on one, with your best prospects and customers, practically any time you want!
And you can do so over time, for literally pennies on the dollar! And unlike, your typical, outrageously expensive radio, TV and or newspaper or banner ad packages etc.
Your strategic email marketing campaigns, don’t directly compete with other advertisers, on a page or for radio or TV time etc.
Meaning, the company with the deepest corporate pockets, doesn’t automatically win, simply because they have the deepest pockets, to constantly run ads! Instead, the astute email marketer, can out promote their better financed competitors, simply by (first) learning these five proven email marketing secrets, you’re about to be exposed to!
Being An Entrepreneur: Means Taking Advantage Of Power Marketing Leverage Opportunities!
(Any And Every Time The Opportunity Presents Itself!)
Okay, so have you ever run a non successful Pay Per Click (PPC) ad campaign?
Or what about an offline, non successful display or classified ad campaign.
Or maybe you tried outrageously expensive, (local) TV or radio advertising, (that is) until you finally came to your collectively senses and abandoned that totally sinking ship!
Before it caused your entrepreneurial Titanic to sink altogether!
Ever spent money on a (not exactly cheap), solo ad campaign, only to watch the ad not break even? Totally sucks, right? Tell me about it!
Or maybe, after reading a few blog posts or articles online, in some respected article directory, you finally decided to roll out your very own, (5,000) piece, direct snail mail, post card campaign, only to see it fail miserably!
If so, (allow one) with the many battle scars to prove it! To gladly advice,(cheer up my friend!) Say what?
Because that, along with a whole lot more (fun stuff) yet to come , is just part of being an entrepreneur! It’s not always peaches & cream! Especially, when (neither) the peaches nor the cream, was purchased at a discount! Continue reading
Email Marketing: Why It Is The Real Workhorse Of Your Online Presence!
So (please) be extremely honest here! How many times, over the years, have you (unfortunately) seen, this all too familiar scenario play out(over and over) entrepreneur.
An already struggling, and semi to severely cash strapped, small business owner, and or service provider.
They are literally forced, to either decrease, or eliminate altogether, certain parts of their traditional advertising campaigns.
Simply because they were not profitable enough to continue paying for them! Probably a lot, correct? (I take it that was a begrudging yes!)
On the other hand, even if cash becomes extremely tight, with a proven, email marketing strategy in place, this can help them wither the temporary storm, as they and other local small business owners try to sustain themselves.
Don’t you agree? Good, because this particular post, (will hopefully) demonstrate to you.
How and why, strategic email marketing campaigns, without a doubt, are and definitely will continue to be, the real workhorse of your on and offline presence! Continue reading
Email Marketing: How These Five Simple Changes Will Boost Your Results Fast!Part Two
Remember in part one of this ongoing series, about strategic email marketing, you discovered how five little known, low cost and rarely used, battlefield tested email marketing strategies, can and definitely will,help boost your positive results fast!
In part two, you’re going to go even deeper, into how and why, this is most definitely the case entrepreneur.
And in doing so, hopefully, you will see and totally appreciate (going forward.)
Why (without) a doubt, some proven form of strategic email marketing, is and will continue to be, the real workhorse of your on and offline presence!Are you ready to get to it? Then (without) further ado, let’s do it! Continue reading
Being An Entrepreneur: Means Understanding Where And How To Marketing Leverage!
You already understand, being an entrepreneur, means the ultimate responsibility, for the success or failure of your endeavor, starts and stops with you, correct?
Which also means, when it comes to consistently generating the maximum amount of available marketing leverage for your business and or service, you’re the one who’s ultimately held accountable,right?
So if it turns out, your businesses current advertising/marketing approaches, aren’t maximizing revenue, (the way they were intended to),you -readily- accept your role in that ultimate outcome, agreed?
So (with that as a initial back drop), let’s take a look at an instant or two, where revenues, can and definitely should be maximized. Continue reading
How Savvy Small Business Owners Increase Their Gross Profits Simply By Adding Value To The Mix!Part Two
So after reading part one of this series, how many ways do you think, any of today’s savviestsmall business owners, andor service strategically use the added value marketing strategy, to both help other local vendors, as well as themselves, increase their gross profits?
And while we’re at it, how many different ways (so far), have you come up with, to utilize this proven strategy.
Hopefully, you at least thought about it, because unlike other proven strategies that might also involve some serious upfront, out of pocket investment, the “added value” strategy, may not have to cost you much money to implement at all!
Or a minimal increase in upfront out of pocket expenses at best.Let’s return to our previous example involving an extremely savvy CPA firm and an extremely aggressive, profit seeking local Pennysaver publication, to see “how” they both take the “added value” marketing concept, to the next level or two.
So How In The World Do Savvy Entrepreneurs Give Away Extremely Valuable Services And Remain In Business? Part Two
So in part one of this ongoing series, did you -happen- to notice, “how” even high some end professional service providers, like CPA’s, CFP’s and or Chiropractors etc.
With the right market tested approach,even these high earningentrepreneurs can discover, how and why it makes total sense, for them to strategically give away, some of the very best products, and or services, to their ideal first time customers, (for free) in order to create an avalanche of long term repeat clients.
And by doing so, systematically create a ton of business, not just for themselves, but for their best strategic partners, and or co-promoters etc.
Part two of this post, is designed to-hopefully- stimulate your creative marketing side, and help you generate more sales and gross revenue, for a ton less upfront out of pocket cost than usual! Continue reading
Three Incredibly Simple Reasons Why Strategic Video Marketing Belongs In Your Long Term Marketing Plans!
So ladies & gentlemen, (are you) currently aware, (or have you) heard or read, this totally shocking statement, that says, the average (American), and “who” actually knows, for sure!
But it’s (also) entirely possible, this exact same statement applies equally around the world as well!
Anyway, this(totally) shocking statement, says the average American rates the “fear of public speaking”, in particular, higher than the actual “fear of dying!”
If this is your actual first time hearing or reading that particular statement, please let that adequately sink in, for just a moment.
Then you’ll see “how”and “why” it ties in (ever so) nicely, with the mention of any type of strategic video marketing strategies and or tactics etc!
Because equally as shocking, is the fact that tons of otherwise, extremely capable, and extremely dedicated, not to mention outrageously talented entrepreneurs, have the exact same phobia, about appearing on camera and shooting personal videos of any kind!
Which means, they automatically rule out, any type of strategic video marketing of any kind!
Even when it’s suggested and easily demonstrated, “how” they merely do (off screen) screen capture of videos, where you merely record a Power Point presentation of some kind, and simply narrate “what” actually appearing on your viewers computer screen.
Their overall (resounding) answer, is still a definitive no! And by doing so, they readily acknowledge, they having purposely yielded a sort portion of their available marketplace, to some of their more aggressive, (non) video marketing phobic major competitors! Continue reading