28Feb 2017
small business

So Does It Make More Sense For Your Small Business To Market Or Advertise?

Since you are -most definitely- a profit seeking small business owner/entrepreneur, are you not? Which of your current assets, do you feel you should be investing more heavily in, and why?

Right now, for whatever reason(s), be they strictly emotionally and or financially based.You have decided, to use strategy and or tactic, X, Y or Z, in order to, (you basically) fill in the blanks.

Lead generate, cross promote, add/upsell and to consistently generate referrals and more extremely high grossing back end revenue of of some kind.

You didn’t just happen to decide you really liked this particular strategy or tactic, for consistently lowering your first time customer/patient acquisition costs, right? No way.

Something, some process and or outcome, or lack thereof , virtually compelled you, to draw the current conclusions, which you have, right?

So the $64,000 dollar question becomes, should you, based on your current skill set, knowledge base, real world experience(s), current ad/promotional budget and conversion rate figures.

Are you better off, investing more or your (traditional) and non traditional assets, marketing and or using some form of conventional advertising, of your extremely valuable products, and or services? Continue reading

27Feb 2017
small business

Why Small Business Service Providers Need To Develop Good Lead Generation Skills!

   (And Why You Definitely Should Too!)

So can you -personally- think of, any profit seeking, small business owner(s), service providers and or startup entrepreneurs, who can’t or won’t be much better off financially, if they take the time and effort, to develop some bankable lead generation skills? Me either?

But here’s the thing,(ladies & gentlemen), unlike learning and becoming highly competent at any type of money making copy writing skills.

You or I, (thank goodness), do not have to become guru like, in order to benefit dramatically, from -first- learning and implementing, some market tested lead generation skills.

Because the moment you have figured out, what primary solution your target market craves most, and you, (and or) your major competitors, can effectively demonstrate, you can provide an affordable solution.

Guess what? Your business, product(s) and or services, will sky rocket to the head of the line, in your ideal prospects mind.And that’s sort of the whole point, is it not? You got that right.

So let’s quickly go under the hood, to see ‘how’ some of today’s, savvy albeit semi to severely cash strapped, small business service providers, are doing just that… Continue reading

25Feb 2017

The One Critically Important Skill Every Entrepreneur Definitely Needs To Develop!

   (Because Doing So Will Pay You On Many Levels For Years And Years To Come!)

So being a profit seeking entrepreneur, means you most certainly wear a lot different hats! Especially in the beginning of your entrepreneurial journey, correct? Absolutely.

And along the way, you hopefully develop some much needed leadership skill to, correct? But ladies & gentlemen, as you and I constantly evolve and learn from our inevitable mistakes, missteps and occasional blunder or two.

Throughout our entire journey and inevitable transformation, there is one critically important skill, and rest assured, it is most certainly an acquired skill over time and constant, extremely focused and dedicated effort.

Your dedicated focus on developing this one particular skill, beyond your initial headwinds, has the potential, to continually pay and or compensate you, in one meaningful way or another.As you are about to discover. Continue reading

24Feb 2017

Why Thinking And Acting Like An Entrepreneur Can Make You Money!Part Four

So are you finally ready, after three installments of potentially profitable examples.Are you finally ready, to start thinking and acting, like a profit seeking entrepreneur?

And have you also noticed to this point, when and wherever you, (and or) your major competitors, have highly honed and developed skills, and or specialized knowledge of any kind, you (or they!) have -both- the ability and opportunity, to create various multiple steams of income.

Is that starting to become more and more evident to you? Great! That’s really good to hear. In part four, let’s go even further inland, in order to discover even more, currently untapped, potential marketing opportunities and or possibilities.

And virtually none of these potentially untapped opportunities, will  ever be discovered and or uncovered, by your all too typical, small business owner/service provider, and or startup entrepreneur, who only sees the trees, not the overall forest of marketing possibilities. Continue reading

23Feb 2017



Why Thinking And Acting Like An Entrepreneur Can Make You Money!Part Three

So did you (happen) to notice, in the first two installments, of this ongoing series, those who think and (far more importantly), act like a profit seeking entrepreneurjust seem to do better over time.

Would you not agree? In part three (entrepreneur)you are about to discover, even more proven ways, thinking and acting like an entrepreneur, can and definitely will, help you make more money faster.

And in the process, you’ll probably save more money, because, somewhere along the way you’ll gradually start to become way more efficient along the way.

And that’s always a nice little side benefit, is it not? One of the main (potential) door opening benefits, to thinking and acting, like a profit seeking entrepreneur does.

You start to systematically attract, (on the regular) the key people, resources and the right situations, just start to become more readily available to you.You’ll see what I mean in just a little bit, so please stay tuned. Continue reading

22Feb 2017

Why Thinking And Acting Like An Entrepreneur Can Make You Money!Part Two

So did you notice in part one of this ongoing series, thinking like an entrepreneurnot only helps you make a whole lot more money, but you can also save a bundle as well.

Did you also happen to take note of that potential benefit as well?

Because, typically, whenever a conventional type of thinker, starts any type of brand new venture, be it on or offline, they usually go into it, thinking they need a ton of start up capital, correct?

And hey, (truth told), in a whole lot of cases, that type of straight forward conventional style of thinking, would be spot on.

However, (ladies & gentlemen), in case you really haven’t taken notice just yet.When it comes to successfully marketing, your extremely valuable products, and or services online, you have tons of potential tools and or -proven- avenues, to create, some bankable marketing leverage. Don’t you agree?

In the remainder of this post, you’ll not only discover, the two remaining, critically important components, from part one, but you’ll also discover, how and why, thinking and acting like an entrepreneur, can be so potentially profitable. Continue reading

21Feb 2017
small business

How This Major Marketing Mistake Constantly Hurts Small Business Owners!Part Two

Remember in part one of this ongoing series, you discovered, (unfortunately), how far too many, aspiring, and far too often, semi to severely cash strapped small business owners and or service providers, even though they desperately want to grow their businesses.

For any number of reasons, they simply haven’t fully grasped, the proven basics of doing so. And as a direct result, more times than not, they struggle, far more than they actually need to.

Sure, they constantly invest their hard earned money,(and sadly) even some investors money, in various forms of outrageously expensive,traditional advertising mediums.

Only to be sorely disappointed over and over again.

Primarily because of the predictably miserable results. Entrepreneur, there’s no need to keep beating, an outrageously expensive dead horse.Don’t you agree? Continue reading

20Feb 2017

How Sometimes Even Smart Entrepreneurs Miss The Mark With Their Online Marketing!Part Two

So did you notice in part one, of this ongoing series,how (unfortunately), an awful lot extremely talented, hard working, and extremely dedicated entrepreneurs, (just like youstill seems to miss the mark, by a lot, when it comes to successfully marketing online.

Have you noticed this all too common trend as well? Let’s face it, they are definitely trying to make a (big) and eventually profitable splash online, it’s just, their approach, definitely needs a few adjustments, right?

For sure. Because nobody, invests an outrageous sum of money, on a glorified online, static brochure, masquerading as a website correct?

So without a doubt, these extremely driven, profit seeking entrepreneurs, definitely set out to make a profit online, they just don’t seem to have a proven online blueprint to pattern their strategies after.

Hopefully, this two part series, will go a long way towards changing that. Continue reading

18Feb 2017
small business

Who Says Small Business Service Providers Can’t Benefit From The information Business? Part Five

So here in part five, of this ongoing series, you’re about to (hopefully) discover, even more tangible proof, that  some of today’s, savviest -albeit-, non traditional, small business service providers, can and definitely are cashing in big time.

Simply by using, the tried and true, ‘how to’ problem solving, information industry business model, as their primary vehicle of doing so.

And again, when all is said and done, you (and or) your major competitors, will discover, they can and are doing so, (literally everyday), for pennies on the dollar. And you can learn to do so as well.

And even though you’re not investing a lot of money upfront, the way traditional advertising/marketing wisdom, would strongly suggest you’d have to, in order to have any type of real chance at long term success.

You’re still able to compete, and be moderately successful.

Continue reading