(And Extremely Doable!)
Consider the following scenario. You’re literally this close to making a final decision on a rather pricey purchase. Company “A” definitely has an awesome product and or service.
And so does company “B.” However, the more you toss your potential purchase over in your mind. The you real come to appreciate. The power and long term. Positive residual effects of strategic ethical bribery.
Because extremely marketing savvy company “B.” They’re including X number of bonuses! Which have a combined of X. Plus, you’re told you can keep them! Even if you decide to seek a refund. Within the next X number of days or less!
That sort of offer is extremely to resist, is it not?
Spoil Your Most Loyal Customers! (Because They’re Definitely Worth It!)
Let’s face the undeniable facts already. Your top 20% of your customer or client base. Consistently generate about 80% of your initial front end. As well as your long term, back end, residual revenue too, right?
This being the case! Doesn’t it make smart as well as strategic economic sense! For you to spoil them! As much and as often as you/we possibly can!
After, they consistently spend more than your average customers and or clients, correct? And they definitely stick around longer! They also refer more! Plus refer more often, do they not?
Which definitely beats constantly spending 500% more in retail advertising or promotional costs.
Trying to generate outrageously expensive, first time customers. And typically on their first purchase. You and I lose money, agreed? On the other hand.
Your/our best customers and or clients. Are 3-5 times more likely to not only join your/our opt in email list. But remain a loyal subscriber. For X times longer.
These benefits dramatically lower your/our 1st time customer acquisition costs. And less customer/client turnover too!
You Can Lower Your First Time Customer Acquisition! (While Growing Your Business Or Service Exponentially!)
Entrepreneur when you and I strategically and continuously ethically bribe your/our best customers and or clients. It helps further cement their customer loyalty!
So it’s not just a price war! Sure, sometimes a percentage of them will purchase primarily on price. But the vast majority won’t! And they continue to provide a ton of positive word of mouth and mouse! And who can possibly be against that? 😀
And the more of them who are or soon will be formally recognized as micro influencers. The better it will be and or become. For you and or your major competitors. Don’t you agree?
Go ahead and strategically add some potentially profitable ethically bribery. Into your long term marketing mix.
Go Ahead And Strategically Separate Yourself From The Pack!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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