(And They Systematically Do So For Literally Pennies On The Dollar!)
If you’re a part of the local retail jewelers industry. It’s no secret! Your on and offline, traditional ad and promotional costs. Are steadily going up, correct?
But your overall results are either stagnant. Or they’re in steady decline, agreed? Consumers simply aren’t engaging on the vast majority on social media post. Like they used to or normally do, correct? So what’s the potential solution?
Let’s Talk About Social Influence!
When major local influencers. From literally all walks of life. Receive some of you and or major competitors best looking bling. Either at your actual hard cost. Or X% above your cost.
In exchange for simply joining and remaining an active opt in email subscriber. And for dragging a friend with them to your store/showroom. When they come to pick up their bling.
Who’s at least 18. They get a $10,000 dollar Men’s Rolex watch at cost! (Say what?) And the moment they send you 3 or X number of customers. They also get a $5,000 or X thousand dollar chain for free!
Now suppose they’re a very successful local dentist. And you and or your major competitors target their entire local vertical/industry. You initially leverage the extremely high profile dentist or local heart surgeons industry.
Because you know they attend more than their fair share of. Neighborhood barbecues! Or neighborhood house parties. And extremely high profile industry events, right?
Plenty of pictures and video will not only be taken. But constantly shared all over social media, agreed?
You Definitely Don’t Have To Rely On Expensive Ad Campaigns! (not When You Have Some Viable Alternatives!)
Ad campaigns quickly come and go! Do they not. And what you and I may see while endlessly scrolling on social media. May not be there tomorrow, right?
But a successful, local female, residential real estate broker and or agent. Who’s wearing either. A $6,000 or X dollar diamond studded necklace! Or a pair of extremely eye catching diamond studded earrings.
Which typically retail for $750 dollars a pair! Or X. Those will not only be remembered and constantly talked about. But pictures and video clips of her wearing them. Will be constantly circulating too. Don’t you agree?
At least some of colleagues. Will definitely want to know how and where they can get hooked up too! So when you give her an extremely time sensitive gift certificate. For her to give to her secretary(s.)
For “Secretary Appreciation” Day! And they get a really nice pair of diamond studded earrings. Which typically retail for $500 or X dollars a pair!
And simply for joining your VIP opt in email list. And dragging a friend with them. Who’s at least 18. They get them for half or the jewelers actual hard cost! Say what?
And everywhere they go! And every prospect client who walks into the real estate brokers office! See you and or your major competitors bling, agreed?
These are just some of the mega proven! Extremely low cost, non traditional marketing and promotional strategies and tactics. Local retail jewelers. Can or should at least inexpensively test!
In order to continuously grow exponentially! Don’t you agree?
You Can Market To Specific Verticals! (Like Doctors Or High Powered Attorneys etc.)
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