Just Make Darn Sure Your Products Or Services Offers Valued Benefits!
(And At Least Some Of Your Target Market Will Respond Positively!)
I realize the print on this sample post card. Is rather difficult to read. 😀 But hopefully you can at least read the main power headline, correct? It’s targeting local, independently owned, small business owners and service providers.
And the answer to the $64 thousand dollar burning question it asks them. Is either yes or no, right? In this particular case. As long as your products or services offers valued benefits. Your business and or service can and will remain relevant. Don’t you agree?
The Conversation Definitely Starts With Your Main Power Headline!
Notice what the main power headline on the index sized business card directly below says. It also asks a very simple, yet direct question. And it’s a simple yes or no question.
And it’s okay to use your main power headline to repel those who aren’t qualified. Because if my or your index size business card. Succeeds in both attracting my deal local prospects and customers.
While simultaneously repels those who don’t qualify for this particular service. It’s functioning at an extremely high level. Don’t you agree?
The top sample post card style ad. It could be direct snail mail.
Don’t Be Afraid To Create A Viable Long Term Back End For Your Business And Or Service!
In my particular case. With regards to offering my customers. (Those who qualify!) A proven, alternative funding source. Who can offer them affordable, alternative financing options.
And provide them/you liquidity. Typically within 7 business days or less. No front end closing costs. (If they/you qualify!) And they/you need to be in business at least 6 months. And have $10K per month in verifiable income!
And no minimum FICO score needed! The main point being. I could have 1,000 or X amount of them print. Then just snail mail 100 or X amount of them out at the time.
Knowing all I need to close one or two percent of them. In order for the mailings to be profitable. But that can only happen. When your/our products or services offers valued benefits, agreed?
Sadly Most Profit Seeking On Or Offline Marketers Bore Their Prospects! (By Only Talking About Themselves!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
