(Especially If Doing So Involves Using Low Cost Marketing Leverage!)
On the initial surface. A popular local bridal shop may or may not appear. As one of the local businesses. For you to try and grow your fragrance business. But it most definitely is.
Because all the women who purchase their dresses and other popular wedding accessories there. Those who purchase. The higher end wedding gowns and the much needed accessories!
They will definitely appreciate being treated to exclusive treatment, agreed?
Leveraging Other Vendors Assets Is What It’s All About!
Think about both the immediate short. As well as the potential long term positive impact.
Having your display table. For the featured “Fragrance Of The Month!” In the popular bridal stop store. The local women come in. And the moment they choose their dress for their big day.
The bride to be. Is given a blotter card with the scent on it. As well as index card. With the words. “This month’s featured scent” is courtesy of. Your fragrance businesses name.
Along with the invitation to enter your free monthly drawing. By joining at least one of your VIP opt in email list. And one of the metrics you’re closing monitoring is.
How many of these index cards you/they give away per month. How many recipients, percentage wise. Actually join your list. This way you now have a pretty good idea what will happen.
In terms of the percentage of new subscribers you can reasonably expect. For every 1,000 or X number of index cards. Which are given away per month or quarter etc.
Growing Exponentially Is Not Luck! (Nor Is It Dependent On Overly Complicated Marketing Or Promotional Strategies And Tactics!)
The other extremely low cost, potentially profitable marketing strategy the fragrance distributor can at least inexpensively test is. To allow the owner(s) of the bridal and floral shops. Along with all of the current future employees.
Is to give each of them. A 32.0z sample of their choice. At your actual hard cost. Provided they join your VIP opt in email list. And drag a friend with to you and or your major competitors store. Who’s at least 18.
They wear some of your great smelling fragrances. Within the local community. And as more and more of the local women get exposed to it. (Especially some of the influential local women.) Rest assured! At least some of them. Will definitely wanna know where they can purchase it!
And refer some business your way too, agreed? 😀 And who knows what the additional, massive free marketing exposure can and will be worth to your bottom line. Going forward. What say you?
In any event. Go ahead and start the proven process. Of systematically growing your fragrance business. For literally pennies on the dollar.
Who Says You Need Deep Pockets To Make A Big Impact?
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