(Are You Inadvertently Leaving Money On The Table?)
Here’s a quick question for you. Is your accountant business maximizing your long term gross profits? If not, why not? Clearly your service providers what your ideal customer wants and needs, right?
And your expertise is proven over time, agreed? And you know the in’s and outs of your particular industry. You have specialized knowledge and skills. Which allows you to receive premium prices. For the services you provide, right?
Don’t Be Afraid To Be Of Service To Your Ideal Customer Base!
Again as always! The following hypothetical marketing examples. Are strictly for marketing illustration purposes only. Your accountant business has a customer base.
And at least part of your current or future customer base spends money on all types of other extremely high end products or services, correct? And guess what? Those other non directly competing vendors.
Have already invested some of their extremely hard earned money. On ads, promotions or various marketing campaigns. Both on or offline, agreed?
So do you really think. They’ll be the least bit offended. If the accountant offers to help them inexpensively build their business. And vice versa as well. Say what?
What if these other local, non directly competing vendors. Where to reach out to their or your expert accounting firm! And offer to pay you an affiliate or Joint Venture commission percentage of X.
For all the business your firm refers to them. Think about what that additional revenue can and will be used for! Can you see where and how your accountant business can grow from additional back end products and services? Good answer!
Your Business Or Service Probably Has Previously Untapped Back End Income Producing Potential!
For just a moment fellow profit seeking entrepreneur. Think about the potential JV partnerships available to them or you! There are local real estate agents or brokers. Who have clients who have invested in both residential or commercial real estate projects, right?
Insurance brokers have current and future clients who could probably use the accountants expert advice, agreed? Then there’s some of your local areas. Top estate planners. Both of you provide expert services the other ones don’t.
And when their customers do business with them or you. Now they can. (At least some of them anyway!) Will gladly and continuously refer additional new business! Plus provide testimonials. Both written, audio and video!
And spend additional money too!
Your Target Audience Definitely Needs To Be Educated By A Proven Expert Such As Yourself!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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