Are you working smart to lower your marketing budget percentage?
As you previously discovered in part one of this series on decreasing your marketing budget percentage. There are seven key areas for you to gain (and create) some powerful long term marketing leverage and explode your long term profits in the process.
Simply by systematically lowering your upfront out of pocket costs (your marketing budget percentage) while simultaneously increasing your overall gross profits.
But first, as you call from part one, you need to concentrate heavily on improving your persuasive copy writing skills. Because, effective copy writing is another practical area where you can dramatically increase (leverage) your bottom line for pennies on the dollar.
Concentrate On Improving These Five Basic Elements Of Any Sales Letter And On Or Offline And You’ve Probably Got A Surefire Winner!
1.) As you recall from part one, you’ve got to constantly test your main power headlines against one another. No need to further recap here.(Please refer to part one of this series on marketing budget percentage for the specifics.)
2.) Be sure you load (literally) your main sales (body) copy up with a lot of you’s & yours style copy. And as much as possible avoid (like the plague) the I,we, me syndrome!
Because (once again) it’s a statistical proven fact. The I,we, me type of (surefire) failure copy writing that your all too typical clueless competitor does.
It repels your prospects in droves, while the you & your problem solving “what’s in it for me” style of copy writing, you had better learn to master,attracts them in droves! Which result do you prefer?
3.) Use your best market tested, most concise client centered bullet points (3-5) to convey specifically (or as close as possible) depending on the amount of space that you have, how your product or service (or) affiliate product or service benefits your prospects, customers and clients.
4.) Make sure you end your sales letter with your all important P.S. This is (for all practical purposes) your very last chance to convey how & why your prospect needs to act on your offer now! Today!
5.) As a piggyback off # four. It’s okay to test using more than one P.S. However, Please do not lose sight of your main goal. Which to compel them to take some specific action now!
Just before your prospects eyes leaves your (on or offline) sales letter.
Your powerful best market tested P.S. can and must convince them to take the intended action you need (now) in order to stay in business.
Which means you might reiterate the extremely valuable free bonuses and or special limited time price reduction they will receive (provided) they order by some specific date or they are one of the first X number of people to order etc.
Remember, typically at least 80% of your ideal prospects are five times more likely to read your body copy, if your main power headline offers a solution their really interested in.
And next, they’ll quickly skim your body copies bullets points. Which is why you wanna stay away from the three deadly profit killing words, I,we, me!
And finally they’ll quickly scan your P.S. Again, looking for the “what’s in it for me” factor.
Always keep those five main basic points in mine as you create your all important sales copy. And don’t forget to visit copyblogger for more proven copy writing,sales and marketing tips in general.(No that’s not an affiliate link.)
Introducing Four More Proven Areas To Lower Your Marketing Budget Percentage…
6.) This first proven marketing concept has to do with the way you subtly position your business and or your offers. Because, lots of times the ultimate overall success of your offer has more to do with how you position it as opposed strictly how you present it.
For ex; did you happen to notice that in part one of this series. You were informed about seven separate areas that you could incrementally improve your business, by leveraging certain under performing segments. And you discovered the first five areas in part one,correct?
However, your were told here in part two, that you’d discover four more little known secrets! Translated: your going to get two special bonus tips!
Q.) Do you have a problem with two free additional helpful bonus tips? On the other hand, see how it affects your overall sales percentages whenever you promise five free bonus this or that, but only deliver three! All _ _ _ _ something has been known to break loose!
7.) Leverage, leverage, always leverage your repeat sales potential to your existing customers.And your top JV partners existing and ex- customers!
Why? Because as you’ve already previously discovered (throughout ) this blog. It’s 500% more expensive to create a new first time customers as opposed to selling to any existing one.
Because your existing customers (or even) your ex -customers are cheaper to market to than a complete stranger, who has no clue about you or your business.
And since 90% or more of your major competitors are completely unaware of these type of vital statistics, they ultimately wind up going broke, within their first five years or less.Or at best, are nowhere near as profitable as they could or should be.
Bonus tip # one: Whenever possible (be sure) you leverage your profits by strategically using add on sales (aka) upsells in order to increase the average dollar amount that your best customers spend with you (on) or offline.
Bonus tip # two: Because you are a savvy marketer,you already know that whenever you mail out a fulfillment order to one of your existing customers, that you need to always include some type of proven sales generating ‘bounce back’ sales letter (and or coupon) discounted offer!
And as long as the product or service is a quality product or service that’s relevant to whatever they ordered. Statistically speaking. You’ll average anywhere from 10-40% response rates!
But here’s how you take this (already) battlefield proven marketing strategy to the next money making level! Anytime you mail out physical information products to your customers.
Meaning- whenever your fulfilling one of their orders. Include a powerful free sample of (yours) or one of your top joint venture partners special free reports. And watch your sales response rates really jump. Because, if your sample chapter is at least 85% problem solving, cutting edge information and only 15% or less sales hype!
Your customers will want to know more. And will be compelled to take advantage of your VIP special limited time only offer, along with powerful free bonuses that are included with their order. And finally!
Introducing An Extremely Powerful Way The Ultimate Insiders Lower Their Marketing Budget Percentage! (And Buy A Whole Lot More Proven Expertise For A Whole Lot Less!
Warning! This next mega proven low cost, high powered marketing strategy. Is only designed for serious cash flow seekers only!
And as (it is) with most things, it’s extremely brain dead simple. Yet oh so powerful, when properly executed.Take your average (but extremely) well educated college student junior or senior that’s majoring in Internet marketing.
But specializes in proven SEO (Search Engine Optimization) concepts. Why not contact (either) one of the Professors at the local tech college or major Universities (and or) one of the heads of student affairs at one of these institutions.
Or run a paid ad (if that’s allowed) in one of the on campus student newspapers. Looking for any student(s) that wants to train (in the real world) as your SEO/Social media apprentice!
They get to add their real world experience (they gained from the experience) to their resume and you (just might) get your site and your blog posts permanently ranked really high in the major search engines like Google!
But (as always) here is the real world marketing twist, that you can hold out as the elusive potential marketing bait. Offer to create a beginning baseline at the start of their commission only (pay for results) only apprenticeship.
And for every bankable dollar their proven expertise creates for you over the starting baseline. You’ll personally guarantee them a 25-50% JV revenue split!
Plus, you’ll be their first real world testimonial that they can & will happily wave around to any future customers and clients.And you can also (personally) introduce them to the VIP’s in your JV inner circle.
Who knows, they may just decide they can make a lot more money working on a performance based commission only bases.
But here’s the other thing,, once you get this type of apprentice arrangement solidly worked out. Couldn’t you do the exact thing (with) another student apprentice that specializes in social media in general and Facebook in particular.
Can everybody smell the long term profits here? Great. Well there you have it. Five more solid ways to effectively lower your marketing budget percentage. No matter what your particular niche is.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
