Lead Generation Strategies

 (The Moment You Get Pretty Good At Cost Effective Lead Generation Strategies And Tactics!)

Entrepreneur for just a second. Imagine what’s it’s going to feel like. and “how” much better you’re going to feel! When you dramatically cut your first time customer acquisition costs. (On your front end.) By a respectable 25% or more!

And retail appliance store stops suffering from massive cash flow drains! Because it’s typically 80-90% front end ad costs. And maybe 10-20% gross front profits initially, right?

Your retail appliance store can and definitely should dramatically reduce your front customer acquisition costs. Don’t you agree? Continue reading

   (Especially As It Relates To Your Overstock Inventory!)

Entrepreneur if you are currently running any type of business on and offline. How long has it been?

Because whatever amount of time it’s actually been. You/we both know and understand. Your cash flow has to be! Or become positive to some degree or another. Or you/we’re out of business, correct?

If you’re attempting to settle for. Or if you’re being strategic about breaking even on the initial front end of your business and or service. On purpose.

You better have a proven back end income producing process in place, agreed? Continue reading

(And Making Your Ad Budget Worker Five To Ten Times Harder Than It Usually Does!)

In this particular post. I’m speaking directly to you non franchised retailers. (Especially if you currently own a profit seeking jewelry, furniture and or appliance store.) Regardless of how many stores you currently have. Or plan on having.

Entrepreneur it’s a sad undeniable fact. The money you spend on outrageously expensive, traditional, local prime time TV or radio ads etc.

Those 30 or 60 second ads. Don’t get seen nor heard by a large percentage of the locals in your particular area, right?

This being the case! Don’t you think it’s time your ad dollars starting working for, not against you?

Continue reading

   (Especially The Extremely Low Hanging Fruit Variety!)

Sadly, there’s not a day which goes by. Which some on or offline business owner and or service provider. Has to officially stop their traditional advertising campaigns.

Because they or you are financially upside down, correct? Which is just a fancy way of saying. You’ve got more money going out. Than you do coming in!

All the more reasons to start uncovering and monetizing your previously untapped marketing opportunities. Don’t you agree? Continue reading

    (And What It Actually Costs Over Time!)

You wanna try this quick litmus test for aspiring online marketers? Take a look at the screenshot image for this particular post. You’ve got roughly three seconds or less. To determine what this real life, Linkedin account holders profile banner is promoting!

What specific benefits does this Linkedin account holder provide/offer to their ideal customer base. Remember, this needs to be conveyed to the casual scroller. Within 3 seconds or Less!

Since it’s obviously not possible to determine this. Given the 3 second rule. Consider the long term repeated missed opportunities. Especially over time.

Let’s do a deep dive. Are you ready to go below the surface? Continue reading