Featured Posts

Introducing The Five Deadliest Words In Copywriting That Will Kill Your Sales Conversion Ratios!

Have you ever heard the saying “It’s not what you say, but how you say it?”

When it comes to proven sales copy that works, that saying was never more true.

Your long term sales conversion ratios will suffer if you make the cardinal mistake of habitually using ‘copy writing words’ that are proven to repel your prospects!

Remember, before you can effectively market (over time) to either your email list or your offline snail mail list. Continue reading

Savvy entrepreneurs must have some type of customer rewards program!

Have you ever heard the marketing truism that says “ You can’t buy an ad so powerful as the voice of those who are loyal.”

Truer words were never spoken (and or) written.

And when it comes to effectively creating and or (further) stimulating over the top customer evangelist.

A high powered ‘customer rewards program’ is just what the doctor ordered.

There’s another old saying in business, that lots of successful entrepreneurs live by, and it goes like this.

“A subscriber is good, a customer is (even) better, but a marketing partner (translated) a ‘customer evangelist’ is always best!”

Q.) What would you rather have?

A.) A list of 500 wish washy subscribers. (Because they may or may not ever actually buy anything.)

B.) Or an even smaller list of 50 rabid buyers!( Because they’ll definitely buy again & again!)

It’s simply a no brain-er,correct? You’d surely rather have that list of proven buyers.

So (then) the obvious question bares asking. How do you get your best prospects to go from casual subscriber to rabid (repeat) customer evangelist? Continue reading

Use these three simple information marketing strategies to increase your long term profits by at least 25%!

Have you ever heard the saying “Good judgement comes from experience, and unfortunately the experience usually comes from bad judgement!”

When it comes to effectively promoting your information marketing business.

You’ll often struggle in vain like a blind squirrel, without the proper guidance and or training/mentoring etc.

All too often, (especially) in the beginning of your success journey, you’ll consistently stub your toe many times, unless you invest in a quality ‘how to’ education of some of some kind.

On the other hand, proven how to small business marketing ideas and or strategies, (can and definitely will) fatten your bank account,providing you consistently implement them.

These next three brain dead simple marketing ploys and or strategies, will absolutely sky rocket your long term profits.

Especially if you or your top joint venture (JV) partners, ever promote your product or services via one of those free offline, 60-90 minute ‘how to’workshop formats. Continue reading

5 Incredibly Powerful Headline Writing Techniques That Make Your Copy Irresistible To Your Readers! Part One

Have you ever heard the saying “If your headline doesn’t grab their attention you may as well go home?”

It’s true. Powerful magnetic headline writing techniques actually involve three incredibly simple (although) not necessarily easy steps.

They basically involve three main steps which are the following:

1.) Your main power headline must grab and hold your readers attention, and (basically) induce them (by addressing) one or more of their main issues and or concerns.

And in the process cause them to want (or have) to read on in order to (finally) discover their long awaited answer(s) to their major most pressing dilemma(s.) Continue reading

Five direct marketing tips you should know!

Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold?

It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work.

Has as much to do with what you do before, during and after your entire overall sales process.

(And for those of you not totally familiar with the term ‘above the fold’ it’s an old offline newspaper term that simply refers to part of your screen that you can see without using your scroll bar.) Continue reading