Featured Posts

  (And Will Probably Keep On Doing So!)

Even though we are most definitely living in the digital marketing age! Have or when is the last time? You or someone else you know in business. Actually attempted some type of direct mail campaign.

Make no mistake about it. The initial front end of these campaigns aren’t cheap, agreed? And unless or until you get proficient at them. You probably won’t even break even! Because the all too typical response rates.

Are somewhere between a half of one percent. Or barely two percent. which usually doesn’t even cover your initial front end cost, correct? Continue reading

   (As Often As You Can! But Creating Maximum Leverage From Using Them Too!)

Take a look at the banner screenshot image for this particular post. It was made by one of my expert Linkedin connections. This experts name is Muhammad Subhan.

His specialty is authority building. (Checkout his Linkedin profile when you get a chance!) Anyway, the banner image you see. Is actually a revamped version of the one I currently have in the “Featured” section of my Linkedin profile.

You see where it reads “Click Here!” on my Linkedin profile. Underneath the red button is some additional text. It got cut off. So why my visitors see the thumbnail image in the sidebar of my blog. Those who curious enough! Will Click on it!

It was Muhammad who also suggested I turn my banner into a lead magnet! Wanna see how we did it on my Linkedin profile? Continue reading

   (Your Traditional On Or Offline Ad Costs Will Keep Going Up!)

Picking up where part one of this ongoing series left off. Entrepreneur, to brutally honest! The best way for your retail appliance business. And or your independently owned service business.

To get skillful enough at potentially profitable lead generation. Is for you to constantly inexpensively test your marketing, promotional and advertising theories.

And let the market, your ideal prospects and customers tell and guide you/us! Otherwise you’re/we’re just guest-timating! 😀 Nothing more. Don’t you agree? Continue reading

 (The Moment You Get Pretty Good At Cost Effective Lead Generation Strategies And Tactics!)

Entrepreneur for just a second. Imagine what’s it’s going to feel like. and “how” much better you’re going to feel! When you dramatically cut your first time customer acquisition costs. (On your front end.) By a respectable 25% or more!

And retail appliance store stops suffering from massive cash flow drains! Because it’s typically 80-90% front end ad costs. And maybe 10-20% gross front profits initially, right?

Your retail appliance store can and definitely should dramatically reduce your front customer acquisition costs. Don’t you agree? Continue reading

   (You’ll Keep Leaving At Least A Bare Bones Minimum Of 25% Of Your Long Term Gross Profits On The Table!)

Publishers definitely invest a ton of time and money. Into publishing and marketing books their authors write, correct? Now in the case of my self published.

160 page physical workbook. Unlike a staggering 95-97% of most authors. I clearly recognize the vast majority of the profit from the sale of my book.

Would and should come from additional income streams! Which is why you should definitely embrace the marketing possibilities on the long term back end of your business and or service. Don’t you agree? Continue reading