Three proven direct marketing tips that flat out work!
Have you ever noticed how whenever your skimming something (whether) it’s on or offline, that somehow your eyes are practically drawn to any type of problem solving material? Odd isn’t it?
But for some unknown quirk in human nature, when it comes to effective copy writing, the following three direct marketing tips, somehow always seem to carry the day.
And put lots of money in your pocket to boot. Provided (of course) that you take the time to heed certain (rock solid) proven copy writing principles.
How You Can Use The # One Proven Power Headline Attraction Formula To Zero In On Your Absolute Best Prospects! (And Get Them To Respond Now!)
Call it human nature or plain old self serving, but be that as it may, the absolute best way to stop your best prospects dead in tracks and cause them to really take notice of your marketing message.
You (constantly) need to answer their # one burning question (which is) drum roll please.
“What’s in it for me?” And you can’t effectively do that by constantly boring them with this I,we, me copy writing approach!
Forget about it (already) get over yourself and get out of your own way already!
The ‘self centered’ copy writing approach is repelling your best prospects and costing you a ton of money in lost long term potential future sales!
Of course it’s hard not to focus on your business is when you write, but either you get it through your head that your prospects could care less and focus solely on them or they’ll find a savvy marketer that will! Any questions?
So with that as a good back drop and lead in, let’s focus on how your marketing materials (hopefully) from now on will set out to accomplish this incredibly simple (although) not necessarily easy copy writing task.
1.) Direct marketing secret # one: Could it really be any more obvious, but as long as your marketing material (on or) offline explains (in simple) non techie, non insider language how your business, product or service addresses or solves your prospects main concerns and issues.
They’ll continue to reward you (more like) shower your marketing material(s) with their undivided attention. (Fair enough?)
2.) Direct marketing secret # two: Okay (your thinking) this next one sounds all too familiar, that being the case, here it comes anyway.
How many ways can you say it before it finally sinks in, but a staggering 80% (or) to put it another way, four fifths of your marketing/sales materials ultimate success or failure will be decided in just five (short) seconds or less! (It’s less online!)
And that’s a direct result of how well your main power headline and or pre heads and sub heads do in grabbing and holding your prospects attention.
So why not discover ‘how to’ effectively use the (hands down) # one mega proven main power headline attraction formula to instantly attract your best long term customers and clients to you like a magnet!
Your Market Tested Copy Writing Tips Are Definitely An under Used Potential Asset!
(FYI:Just as a quick aside and a rather sad foot note to boot. Whenever small business owners (typically) 50 employees or less are polled by an independent polling firm.
A staggering 93% (confess) they do not (or even) realize that they should be strategically testing one main power headline against another in order to discover which one produces the best response from their target audience!
In other words they literally have no clue that one simple change to one main power headline (could) potentially increase their overall response rate up to 21 times or a staggering 2100% better response rate!).
Granted; it will take some serious effort to reach that upper limit, but if that means you get anywhere from 25% – 750% better response! I’snt that worth the extra effort?)
And just by you (or) someone on your staff, honing this one particular copy writing skill, will put you light years ahead of your competition. Not to mention, make you a whole lot richer as well.
So (what da ya say) let’s take a look at this totally amazing, mega proven (money in the bank) main power headline template.
How To Insantly Convert Your Main Power Headlines Into The Powerful Client Magnets They Were Meant To Be!
The following incredibly simple (and proven) copy writing client magnet power writing headline template, will allow any type of service provider and or professional to create main power headline copy so powerful, that it draws your best prospects to you like a magnet!
Case in point; watch what happens when you apply this mega proven formula to the following three rather bland headines.
1.) Bland headline statement # one: Grow long, healthy, beautiful sexy nails and keep them that way!
2.) Bland headline statement # two: Make your totally bogged down PC run as fast as the first day you bought it!
3.) Bland headline statement # three: Avoid costly estate taxes and other penalties and prevent your state and local governments from robbing you blind!
Face it; as our eyes quickly skim those type of middle of the road (uninspiring) headlines, they don’t really stand out, until you add the two proven power words “how to” in front of all those main power headlines.
Or you can simply add the word ‘how’ to the beginning of your main power headline (and) more times than not, you got a proven winner!
For ex: take a look at how you can transform this otherwise rather bland middle of the road headline into an instant winner.
As Long As Your Direct Marketing Strategies Relay The Benefits Your Product And Or Services Provide! (You’ll Definitely Be On The Right Track!)
How and why your kids may be vulnerable to dangerous cyber predators! (And how you can protect them!)
(Be kinda hard for any concerned parent(s) to ignore that puppy, don’t you agree?)
See how you’ve grabbed their undivided attention? Which brings you diecrtly to the third direct marketing secret.
3.) Direct marketing secret # three: In order to really distant yourself from your competitors, and permanently glue your name to the top of your prospects list!
You must convert and position yourself and your business (from now) on as a problem solving expert!
In other words, become an education based marketer, not just another pitchman (or woman!)
Start creating free detailed step by step ‘how to’ problem solving articles, special reports and or mini courses and offering them to your prospects in exchange for their contact info (list building 101) and them systematically follow up and watch your bottom line soar!
Especially if you’re a Doctor, lawyer, CPA or any other type of professional.
Create some brief 3-7 minute problem solving’how to’ videos series and upload them to youtube already! Just be sure they lead your prospects back to either your lead capture page or compell them to call your direct or toll free number and become a lead/prospect.
There’s obviously a ton more for you to discover!
That being the case;as always, if you got any value out this post, please Google Plus or tweet this. Thanks!
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