Email Marketing

Online marketing:Why Local Businesses And Service Providers Definitely Need Email Marketing!

Do you ever feel like you’re fighting a constant uphill battle, whenever you hear about some online marketing guru/expert touting (not bragging mind you) about “how”  their particular system and or strategy or lead capture page thingy, averages some  outrageously high opt in rates, the type of super human results that makes the rest of us feel like mere mortal failures!

Have you ever had that feeling as you read about their latest online exploits?I’m mean, you  and I consistently average somewhere under 35%,correct? Yet here’s some respected guru and or guruette, saying that one particular ad and or opt in email campaign of  theirs, produced a staggering 67.49%!

Of course (rarely) will they ever elaborate on the fact, it took them upwards of $50,000   big ones,constantly testing and tweaking those ads and or capture pages, before they  came across those winners,right? Exactly!

Or they didn’t test and track too much and their ads fizzled out completely! This post is designed to deal with those non guru like local offline small business owners and or service providers, that simply want to use automation (of some kind) to move their businesses forward! Continue reading

Online marketing: Why Extremely Savvy Email Marketers Shouldn’t Be Too Judge-Mental!

You’ve heard the old saying, “never judge a book by it’s cover”, right? And by the  same token, never judge the potential effectiveness of your opt in email list,(and or  offline database for that matter), simply by it’s current size!

Meaning, just because  you don’t currently have a gazillion or more opt in  subscribers, that doesn’t mean  you can’t have an extremely valuable on or offline  database!As you will soon see!

And when it comes to strategic online marketing, especially as it relates to  email marketing, don’t be too judge mental! Case in point; (entrepreneur) do  you know the name Jeff Walker?

Yea, you know, the guy that practically single handily invented the phrase and completely revolutionized the “Product Launch” industry!

Yea “Mr Product  Launch” himself, that Jeff Walker! (Hint: He’s the guy featured in the video.)

Anyway, Jeff recently shared on one of his latest videos, “how” one of his extremely valuable VIP email subscribers, arranged for him to hangout (backstage) on a recent leg on the “Rolling Stones” tour in the US!

Pretty cool,right? And he got to meet some of the bands family and road crew members etc! And he even got a chance to take a picture with one of the guitars the “Mickster” himself, the one and only (Mick Jagger) would use later on that night during their live performance!

And all because one of Jeff’s VIP  subscribers, happen to have the right connections, to make it all happen! So “what’s” the extremely valuable lesson and what (if anything) does any of this have to do with successful online marketing in general?

And email marketing in particular?So glad you asked? Continue reading

Marketing Strategy: So What Is It You Can Learn From Clint Eastwood’s Dirty Harry Character?

So ladies & gentlemen, have you ever seen any of the classic Clint  Eastwood “blockbuster” movies from the (oh so street wise cop) “Dirty  Harry” series?

And “what do tell” extremely profitable marketing  strategy can you possibly learn from it, even if you did?

“Dirty Harry Callahan”  (as you recall) was the updated reincarnation movie screen character, superstar movie icon Clint Eastwood morphed  into, after his days as a nomad renegade “spaghetti western” movie star days came to an end!

Hey, the 60’s were over and the 70’s brought on the need for an updated  more modern day character!

So he sort or abruptly dropped the (seven day stubble), cigar smoking, vigilante western look, for a more clean shaven, sports coat suit wearing, street wise cop, nicked named “Dirty Harry Callahan”, as he and his police buddy cohorts constantly patrolled the streets of San Francisco California.

Literally causing the bad boys (and sometimes girls) to quake in their boots, as he systematically brought them to justice, one way or another! 😀

Sometimes by literally taking no prisoners, as he pretty much single handley popularized, (and literally) re-branded himself, this time as a modern day, one man show super cop, whose two best friends were named “Smith & Wesson!” 😎

Because of the high powered 44 Magnum handgun he kept with him, practically all the time! And just like another movie icon, “Jack Nicholson” had done with his classic line in the movie “The Shining”, when he uttered the words, “Here’s Johnny!”

Clint also pinned a famous phrase that would become one of his signature lines, “Go ahead, make my day!” The remainder of this post will reveal, an incredibly powerful and potentially profitable marketing strategy,that all extremely savvy marketers can and should definitely learn from “Dirty Harry’s“ exploits! Continue reading

Business Email: Seven Critical Reasons Why Your Campaigns Are Constantly Missing The Mark!

Hopefully, at this point in the process, nobodies arguing (with a straight face anyway  😎 ) that strategic and periodic follow up email marketing  of some  kind,is still a must for today’s savvy on or offline small business owner and or  service provider/ entrepreneur,correct?

That’s a relief.So it definitely stands to reason, effective business  email marketing, which BTW, still for those at the very top of the entrepreneurial food chain, is consistently returning totally outrageous (ROI’s)  Return On Investments of 43%!

Now personally, yours truly has yet to come even close to those type of numbers! 8  But that doesn’t mean you’ve got to measure your particular email marketing  results against “what” the big boys & girls do!

Not by a long shot!But it does give us a long range goal to constantly shoot for! But  don’t feel bad, if (to date) the best (ROI) you’ve been able to produce, is a mere 19.7%! 😎

You do understand that means, for every dollar you put out, you got $19 back! If you can keep up that pace entrepreneur, I can assure you, unless your total spending is way out of control, you are definitely gonna do alright!

But the flip side is this; unfortunately, there are at least seven extremely critical reasons (temporary obstacles if you will), that unless you learn “how to” effectively hurdle an or by pass them altogether! Your business email marketing campaigns are going to continue to totally miss the mark! Continue reading

How Another Incredibly Destructive Email Marketing Myth Is Definitely Holding You Back!

So would you agree that the power copy writing word “myth” probably gets thrown around way too much?  Especially online. Yea, me too. However, without sounding too trite here, in certain situations (especially) with  regards to effective email marketing strategies and tactics etc.

Entrepreneur, sorry to be have the bearer of bad news, (yet again) but unfortunately, there is an incredibly huge and  potentially destructive “myth” that’s (simply) hanging over your online business aspirations.

Like a major cloud storm waiting to burst!

(BTW, if you didn’t get a chance to read the multi part series about “how” another potentially devastating  email  marketing myth is actually steadily taking a toll on your overall chances for long term success as well. Go ahead and do  so now! Before that potentially devastating “myth” claims you as another statistic as well!)

And if you don’t hurry up and nip this one in the bud asap! It’s definitely going to be one of the major reasons (among others for sure), that your online success (and truth told), overall long term success in business in general, will whined up being nothing more than another glorified pipe dream at best! Yes my friend, this matter is just that serious and pressing!

Actually this potential dream steal er actually has at least four other closely related components! And (sadly) they all seem to work in unison, for your overall collective destruction! Whenever and wherever possible.

So let’s have a look at it and “see” what if anything can be done to help prevent (going forward), this destructive process from claiming you as yet another one of it’s needless victims, shall we! Continue reading