(And Let Them Know How! Your Products Or Services Solves Your Best Prospect Or Customers Problems!)
As some of you are already aware. I recently wrote an article. On why you and I must constantly stress the benefits to the end user.
So your/our target audiences know. Exactly what the benefits are to them. When they use your/our products and or services. Don’t or stop trying to be all things to all prospects. Because you’ll end up being no one to anyone! Have you noticed this too?
Create Bankable Assets! (You Can Leverage From Now On!)
Take a close look at the sample index size business card below. I’m currently working on. (Notice the blue arrow which is covering the phone number? This is so know calls. Before all the final touches are put on the sample card.)
Take notice to the main power headline on side “A” of the potential index size card. It asks my specific target market. A very simple and straight forward question, correct? It’s basically a yes or no question.
This Is How You Can Inexpensively Out Promote Your Major Competitors!
Take notice to at least two of the potential benefits stressed. To my end user. “Cash in as little as 7 days! And no closings costs! If you qualify!
The metrics of their/your particular business and or service. Will ultimately determine. If or what they and or you. Do or do not qualify for.
Notice the minimum requirement of $50K. (And notice how large it is? 😎 And they or you. Must be in business for at least 6 months! And have verifiable revenue of $10K per month!
(BTW entrepreneur, do you see how this could be used as a customizable template? To create other customer benefit focused business and or index cards? Say yes!)
If my typical small business owners. And or service providers prospects. Doesn’t meet those particular requirements. (Located within the United States only BTW!) If they or you don’t currently meet any of those particular requirements.
Then more than likely. I will not be able to help you borrow some much needed capital.
Just Make Darn Sure Your Message Is On Point! (To Your Specific Target Audience!)
Now in this particular case. I will be marketing, promoting and advertising this particular back end service. Using paid ads. But not necessarily using social media to do so!
I’ll inexpensively test. Some lower priced display business card sized classified ads too. In order to discover, if there’s enough real need in my immediate area.
Are you ready to convert at least some of your assets and or resources? Into some income generating assets and or resources. You stress the benefits to the end user. And you’re definitely on the right track! Don’t you agree?
Take The Emphasis Off You! (And Put It On Your Prospects And Customer!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
