Some Digital Assets Are Extremely Valuable!

     (And Practical!)

Hopefully you too already realize and appreciate. There are definitely different types of potentially valuable digital assets, correct? And some of them you and I control. And some we do not, correct? 😀

Ladies & gentlemen. Especially you brand new! Aspiring online newbie marketers! While I will not argue. The strategic use of social media. Definitely makes sense. Does it not? Because it’s extremely low cost. In order to enter.

The problem is. You and I don’t own nor control the platforms, correct?

Don’t Just Leverage The Free Social Media Platforms! (Make Sure You Own Your And Control Your Audience Too!)

Ladies & gentlemen. A major marketing and to a lesser degree. A major positioning mistake. You constantly see the newbie marketers make!

While they’re leveraging social media. They forget about the fact! Or seem to ignore the undeniable fact. You and I don’t own the social media platforms. You and I are so enthusiastic about constantly publishing content on!

In reality, it’s the owners of the platforms who own the content you and I. And or your/our major competitors create. Now if you’re/we’re wise/extremely marketing savvy.

You/we will leverage the potentially valuable contacts made. While being proactive on social media. Because even if your/our accounts get temporary or permanently shutdown! Those relationships we’ve nurtured. Are extremely valuable!

Especially over the long term, agreed?

You Really Can Consistently Generate More Bankable Marketing Leverage Than Currently Realize And Or Appreciate!

The image above. Is from an episode of my podcast. (Which for the record. I haven’t recorded a new episode in years! :-D) Nevertheless, the non traditional marketing and promotional concepts/ideas are mine! But not the platform they’re published on/

Simply click the image itself. If you you’d like to hear the entire episode. And hopefully at least some of what you get exposed to. Helps you take your business and or service. To the very next level or two.

But again. (As far as I’m concerned!) The real long term benefit. Comes from nurturing the various relationships which are being built.

There is nothing wrong with creating various types of digital assets and or resources! Just make darn sure. At least some of them. You and I control 100%! Makes sense, does it not?

Entrepreneur Please Don’t Invest All Of Your Time And Energy Building Assets You Don’t Own!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

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