(Because That’s Where The Long Term Gross Profits Are!)
Have you also noticed. A staggering 95-97% of small business owners and or service providers. Almost never pay any real attention to the long term back end of their business and or service.
Almost to the point of it being non existent. Because let’s face it already. The vast majority of business owners simply haven’t been properly exposed and introduced! To the long term marketing/promotional opportunities. Available to them or you? Don’t you agree?
Go Ahead Start Building Your Brand Bit By Bit!
Again, strictly for hypothetical marketing illustration purposes only. Imagine your independently owned bakery shop. Initially started this particular marketing campaign.
By allowing all the business owners and or service providers. Located within a 5-20 block radius of your bakery shop(s.) The owners and their current and future employees. They get to buy one Xtra Large cookie or muffin of their choice.
As well as one medium beverage of their choice. At your actual hard cost. Provided they show their animated card. Which needs to be renewed every year. (For anywhere from $5- $7 dollars to year. Just to help you semi offset some of your typesetting and printing costs.)
But initially, they can only use it. On two of your traditional slowest days of the week. If they come on any other days. They pay you current retail prices.
And they also get to purchase one cake or pie of their choice. (Not both BTW! 😎 And they get to buy it at your actual hard cost! Remember, these individuals are either the store owners. Or their employees.
They will definitely be good for a ton of positive, word of mouth or mouse buzz, agreed?
There’s A Ton Of Untapped Marketing Opportunities And Or Possibilities!
Now consider the following. If these same individuals. Would like to be able to come into either you and or your major competitors bakers. Any day they wish to! And still take advantage of that same special offer! 😀 In that case. They get an entirely different colored card. Which cost them $15 or X dollars per year to renew.
But another additional perk is. Instead of being able to just buy one cake or pie of their choice. They get to buy two per year. At your actual cost! In which case. You and or your employees simply whole punch their cards. Every time they purchase a cake or pie.
And one specifically colored card means. They get to purchase one cake or pie of their choice per year. And the other specifically colored, (laminated) card.
Means they get to purchase two cakes or two pies of their choice. (Or one of each.) In any given year. But what you and or your major competitors are really banking on. By at least testing a proven word of mouth and mouse generating strategy such as this!
They’ll come back frequently! And purchase more of your great tasting goodies at or close to your current retail prices. Meanwhile, at least some of hem. Will constantly be bragging about your marketing generosity! All over social media, agreed?
The long term back end of your business and or service. Definitely deserves a much closer look. Don’t you agree?
Don’t Be Afraid To Get And Be Strategic!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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