(As Often As Possible!)
Sure, it would be awful nice! If all your retail jewelry store had to do. Is constantly run outrageously expensive. Traditional on or offline ad campaigns. And a flood of new business either.
Flooded into your physical store. Or swarmed your fully optimized website. The brutal reality is. No such luck. Unless you’ve developed some bankable, laser targeted. Traffic generating skills.
If not. Especially if your retail jewelry business. Relies heavily on your offline, customer acquisition strategies and tactics. You definitely don’ want to end up, constantly wasting a small fortune, do you?
You Definitely Don’t Need To Get Fancy! (In Order To Build Some Bankable Brand Awareness!)
So imagine the following. And as always. The following is hypothetical marketing examples. Are strictly for marketing illustration purposes only.
So your independently owned retail jewelry business. Is definitely at a marketing and promotional crossroads of sorts. You can either continue to go down the road. Of outrageously expensive, hit and miss, on or offline traditional ad campaigns. Or finally get creative. What’s it gonna be?
The local micro influencers within your local community. They are built in! Dramatically under assets! You and or your major competitors. Can and should be routinely leveraging as well as monetizing. Don’t you agree?
For starters. Stop confusing outrageously expensive designer jewelry. Sitting in a case in your store(s!) With strategic marketing and or promoting. Because clearly it’s not!
On the other hand. When an army of local micro influencers. Are being seen all over town! Showing casing some of best looking, higher end designer bling!
At the top annual charity events. Or at the most popular local events. And neighborhood house parties etc. Now you’re promoting on steroids!
Start Small And Gradually Build From There!
Let’s say you and or your major competitors party with. At least some of the major locals. Who are highly visible in the following three industries.
Commercial and residential real estate. Local private investors. Who own anywhere from 50- 300 units or more. (For a moment. Think about who these men & women routinely socialize with!)
And which local board of directors. Or local committees they sit on! Who they golf or bowl with. Maybe they’re part of the local speaking circuit too!
All of this massive, additional free marketing exposure! Can and will do wonders for your bottom line. Especially over time. You best believe over dinner in a fancy, upscale, local restaurant.
Or when they’re attending the fancy banquets. Sooner or later. Rest assured. The conversation will inevitably turn to. Where they and or their spouse. And or live in significant other. Got their awesome bling!
And they’ll do their share of name dropping, correct? Clearly, your retail jewelry store has marketing and promotional options. Don’t you agree?
You Really Do Have More Potentially Profitable Marketing Alternatives Available To You! (Than You May Currently Realize And Or Readily Appreciate!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
