(And How To Fix It!)
If you’re currently in or around the dry cleaning business. You’ve probably heard the big lie! Which is constantly circulating both in and around the industry, correct?
And believe it or not! This constant big lie. Is systematically costing you your dry cleaning customers! Are you eager to discover how?
Your Marketing Intangibles Are Extremely Valuable Assets Too!
The really ironic part is. The “big lie” both sounds and feels completely logical. On the surface anyway. which probably explains why you constantly hear it repeated in YouTube educational videos.
In Linkedin posts! all over social media! As well as some of the agencies which represent various local dry cleaners. And here it is. See if this sounds all too frighteningly familiar?
Sadly, a staggering amount of extremely hard working dry cleaning professionals. Build the vast majority of their marketing and promotional plans around!
Make Darn Sure All Of Your Marketing Or Promotional Messages Speak To Their Specific Wants!
Hopefully you’re not just constantly shouting the roof tops! how well your service cleans or presses clothes! Are that you have the lowest or some of the lowest prices in town! 😀 If so, please get over doing so asap!
It’s pretty much a given! Your dry cleaning business cleans clothes, right? 😀 And they don’t choose their local cleaners. Based on who has the fanciest, state of the art press machine! Or the best state of the art spot table, agreed? 😀
Here’s 5 potentially profitable considerations! Which may not be so obvious benefits! To using/choosing your dry cleaning service.
And Try To Avoid Or Stay Away From Being Way Too Generic!
1.) First: They’re definitely not just paying for their clothes being cleaned! They’re also heavily investing in recovering some of their extremely limited time back!
2.) Next; they’re also investing in having full confidence in their physical appearance! Especially if their an extremely, highly visible local personality and or professional.
3.) A good appearance also helps to dramatically reduce their constant stress and or anxiety!
4.) They’re also investing in reliability. As well as convenience.
5.) And finally. They’re also investing a positive and pleasant customer experience! (and this one can and definitely open the door real wide! To start developing and monetizing!
A potentially lucrative! Long term back end income stream! For the dry cleaner! And some of their potential Jo1fint Venture/JV partners.
Try to avoid the “big lie” going forward, okay? This way you can at least partially prevent this big misconception. From costing you dry cleaning customers!
Entrepreneur You Have Worked Way Too Hard To Not Generate All Of The Gross Profit You’re Entitled To!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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