(Even In A Super Competitive Marketplace!)
So when’s the last time you actually tried or at least tested, some type of marketing incentive to systematically boost both your sales and revenue? If you’re not strategically utilizing. You’re definitely leaving money on the table.
In fact a really good or effective marketing incentive. Can and will cause your employees, customers and vendors. To do all sorts of positive things. Which not only help systematically boost both your overall gross revenue. But your overall gross profits too. Don’t you agree?
This Is A Great Way To Expand Your Brand Equity!
Case in point. Using these examples strictly for hypothetical marketing illustration purposes only. Let’s you own or manage a non franchised local hotel or motel chain. And depending on what your ideal customers total lifetime customer value metrics are.
This way you and or your major competitors. Know how much you can safely afford to invest in order to generate the overall long term result you want!
Say for example. Typically it might you anywhere from $200- $400 dollars per lead. For your offline advertising campaigns. Because you either have to constantly run your local ads over and over.
Or you or your major competitors pay a fortune for outrageously expensive, dismally performing, local billboard ads. Think about how much your typical, local billboard, or prime time radio or TV ad campaign costs.
Verses, you allowing every customer who’s about to pay for a room. To upgrade to the next highest priced room. Which is vacant. And instead of paying $125 dollars or more.
They only pay $75 dollars or X. What do you think a certain percentage of them will ultimately do? If you said constantly brag about it! Both on and off of social media! You are correct!
Go directly ahead of the marketing class! 😀
Keep Giving Your Ideal Prospects And Customers Reasons To Help You Get The Word Out About Your Business And Or Service!
You also want to test. By periodically placing a huge sign in your lobby. Which reads, “Is today your birthday and or your wedding anniversary?” If it is.
They can save an additional 15-25% or X off their room. And simply for joining your opt in email list. They automatically get some extremely time sensitive discount coupons. To other local, non directly competing vendors.
Your employees save X% off any room they buy! Plus get a maximum of two meals at your actual hard cost.
You also want to start systematically building your list. So you can start proactively marketing and promoting various affiliate or Joint Venture/JV offers.
And receiving attractive commission percentages for doing so. So what’s your plan for both leveraging and monetizing your any marketing incentive you may put in place. After you test it.
Don’t Or Stop Settling For Being Middle Of The Pack!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
