Why It’s Critically Important Savvy Entrepreneurs Know The Real Cost To Acquire A Customer!Part Four

 

So (ladies & gentlemen) as you previously discovered in part three of this ongoing series, even some of the largest, most successful businesses on the planet, know and understand, “why” it’s critically important, know and understand, the true cost to acquire a customer, correct?

And as you also previously discovered in part three,of this ongoing series, these extremely savvy entrepreneurs, know “how to” profit big time, as a direct result of understanding, this extremely critical (marketing) concept, would you not agree?

In fact, they base an awful lot of their current and future marketing/promotional budgets, on this one incredibly powerful marketing concept, simply because their typical return on investment, (ROI), easily exceeds 400–500%, or more!

Part four will focus on the additional, (passive) back end marketing strategies, and or tactics, that you can easily be adding to the mix!

So Why Is It So Critical That Extremely Savvy Entrepreneurs Know And Understand The True Cost To Acquire A Customer?

(Patient And Or Client!)

Quickly recapping from part three, after these extremely savvy executives for one of the major premium channels, such as HBO, Showtime or Cinemax etc.

They will routinely pay a big name pop superstar, such as Justin Bieber, Justin Timberlake or Lady Gaga etc; in excess of ten million dollars,for the broadcast rights to just one live performance, even though, on their best night, even if they charged upwards of $200 dollars per ticket,to their fanatical fans, for one of their shows, their typical venue 20,000 seat stadium, still wouldn’t allow them to gross that type of money!

So it was quickly revealed, part of their reasoning for doing so.And it’s because, (on average) an additional 1 -3 million (brand new) first subscribers, run and sign up, just so they can watch these type of major “one night” concert events.

And once the concerts are over, (at least) 70% of them, (or more) don’t immediately cancel their monthly subscriptions.Instead, (a certain percentage of them) not only keep their monthly subscriptions, for the nest 3 – 5 years, but they’ll also order, (on average) an additional 2–4 major pay per view events, that average anywhere in price from $29.99 –$79.00 dollars!

You can do the math!

Savvy Entrepreneurs Strategically Work The Front And Back Ends Of Their Businesses And Or Services!

Entrepreneur, (for just a second), let’s focus on that remaining 30% that left to chance, would simply unsubscribe, shortly after paying for this one night concert event.

Because remember, they could simply pay the $79 dollars (or X), in order to watch the event by itself. Instead, by signing up for one of the premium channels (previously mentioned), they save a ton, plus get the first six to twelve months, at a substantial discount!

And in order to really make it worth their while,here’s a few simple marketing twists, the premium channel execs, could at least inexpensively test initially, with a much smaller segment of those 30%,(which is still) hundreds of thousands of individuals, that typically sign up, only to save money on these major entertainment broadcasting events, and immediately unsubscribes, a short time after the concert event has ended.

Since the premium channel has the subscribers opt in email address, “why” not periodically send them  special “VIP Subscribers Alerts”, informing, that each month their are an active subscriber, (meaning) their monthly subscription payment is current.

Are You Starting To Appreciate Why The Direct Marketing Approach Is So Potentially Profitable!

Every month, four guaranteed grand prize winners, (two males and two females), 18 and over, will the following.

1.) Guaranteed grand prize # one: One extremely lucky male grand prize winner, gets a $10,000 dollar, state of the art home entertainment system, delivered free of charge, to their home!

Can you Facebook, Twitter and ton’s of positive word of mouth and mouse, publicity?

 2.) Guaranteed grand prize # two: One extremely female over 18, wins the exact same prize!Again, can you say huge positive word of mouth and mouse, viral publicity?

Retaining Customers And Or Clients Is A Whole Lot Easier When You Understand Your True Costs!

 3.) Guaranteed grand prize # three: One extremely lucky male over 18, wins a free five year subscription, to whatever the current premium channel is, they’re paying for.

Plus, once a year, over the next years, they get to order any pay per view event, up to $100 dollars in value, and they can order for free!And if it’s over $100 dollars, they simply pay the difference!

4.) Guaranteed grand prize # four: And the exact same great prize holds true, for one extremely lucky, 18 year old female subscriber!

Now that (ladies & gentlemen) ought to be enough tangible incentive, to cause far more of that remaining 30%, that would typically unsubscribe in relatively short time!

Those types of incentives, should cause more of them to stick around!And of course, the longer they stick around, the more likely it is, they’ll order additional pay per view events!Don’t you agree?

Knowing The Total Lifetime Value Of Your Customers And Or Clients Makes It Possible And Far More Likely To Build An Effective Marketing Funnel!

So that’s “why” it’s extremely critical, that savvy entrepreneurs, such as yourself, know and understand,“what” it cost to acquire a customer, patient, and or client!Any questions?Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share on your favorite social media sites or tweet this.Thanks!

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