Ladies & gentlemen, have you ever seen the nature channel, where they show “how” these incredibly courageous, (not to mention) extremely entrepreneurial,tiny little birds. Routinely perform some of the most heroic services, for some potentially dangerous hippos? Have you have the pleasure of witnessing this or what? Crafty entrepreneurship at it’s very finest! And an […]
So ladies & gentlemen, do you, (or) anyone you know, currently run, (or has) run some type of offline business, of any kind, in the last five years or so? And if so, would it totally surprise you to discover, (that) believe it or not, there is always, critically important marketing lesson or two, that a serious […]
(That’s Probably Escaped A Staggering 99% Of Your would Be Major Competitors!) So (for those of) you that happen to reside, (somewhere) in the good old U-S of A!(And no offense intended) for those eyeballs reading this, that do not! 😎 Here’s a quick question for you. Did you get enough to eat […]
As you recently discovered in part one of this series, the manufacturers of “Icy Hot” originally used some savvy think outside the box marketing strategies, in order to take a struggling start up and ultimately turn into an incredibly profitable cash cow! And while there are several admirable marketing lessons to be learned for sure. This follow […]
Ever hear of a product called “Icy Hot?” It’s basically an extremely popular (not to mention) effective topical heat rub, that’s used primarily to get rather fast relief from the likes of backaches, leg cramps and muscle strains etc. Long before the major Pharmaceuticals carried it, some serious marketing strategies and tactics were rolled […]
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