You’ll enjoy the direct mail benefits, once you learn the ropes!

  (Or Else Your Direct Mail Campaign Will Probably Fail!)

How many times have you gotten a direct mail piece that was addressed to someone named resident? And what did you ultimately do with it? Exactly.

The direct mail benefits probably get lost on the typical cash starved small business owners and or service providers, who constantly lose money with that type of approach.

Because for one thing, they’re probably using the ‘cold marketing instead of the proven warm marketing’ approach.

Meaning- their using inexpensive postcards with limited space to contact a complete stranger.(An extremely big an costly mistake!)

Case in point. If your cell phone rings just as you’re about to sit down to dinner and your digital screen reveals a number or name you’re not familiar with. What will you probably do? Exactly.

On the hand, if it’s a call from a close friend, relative or valued associate, aren’t you 500% more likely to answer the call? Bingo! Continue reading

 Plus It Will Make You Some Serious Money Too!

These seven evergreen subjects can transform you into an effective email copywriter.

Have you ever struggled trying to come up with (what) you feel is valuable email content of any kind? (Everybody has some point, right?)

If so, even though you may not consider yourself to be a professional email copywriter yet, you can still (consistently) create valuable email and blog content that your ideal prospects and customers never get tired of reading & learning about.

Which means your open rates will be consistent.

By the way, just so you know and realize it, any open rate for your emails, that’s above ten percent is exceptionally well.

Because even the top online marketers (meaning) the men & women and super successful companies that consistently earn eight figures annually, they often hover around ten percent email open rates as well. So your in pretty good company.

On the other hand, if your current open rates are anywhere from a low of 1-2%, or 3-9%, then certainly the remainder of this post is for you. Because your email content probably needs to be tweaked. Continue reading

The benefits of joint ventures equals big bucks!

  (Especially If Money Is Tight And You Don’t Already Have An Established Customer Base!)

Do you currently have a place where you regularly get your hair cut and or where you get your taxes done?

If you’re answer is yes, then ( my friend) it’s already very possible, and highly likely that you’ve already planted the necessary seeds to reap the exciting (and oh) so profitable benefits of joint ventures (aka) powerful strategic alliances.

Because part of the enormous free marketing leverage that can be obtained by strategically using powerful joint ventures, comes about when you maximize the personal leverage you already have, as a result of your being a valued customer and or client of theirs. Continue reading

Selling information products and services positions you as the go to expert!

     (And Create Long Term Customers And Clients For Peanuts!)

Here in part three of this powerful series on successfully selling information products and services.

You are about to discover six proven strategies to really help boost (both) your long term credibility and increase your overall long term profits as well.

Once you decide to embrace positioning yourself as the respected industry go to person.

And  start inexpensively marketing powerful free lead generating ‘how to’ problem solving information products and services. Continue reading

Your just three simple steps away from successfully selling information products and services!

As you previously discovered in Part one of this series about successfully selling information products and services.

You should definitely be using powerfully effective “Direct response marketing” types of advertising and or marketing strategies.

In order to really stand out and differentiate yourself from your major competitors. Don’t you agree?

The bottom line with successfully marketing your expertise by way of positioning yourself as the go to industry expert.

When you strategically share your proven ‘how to’ problem solving, free lead generating information products and services with your target audience, at least two potential long term possibilities present themselves. Continue reading

You can and should be selling information products and services!

 (And So Should You!)

Have you ever noticed how (from) time to time your local Super market will have employees strategically placed at the end of certain aisles?

And  they’ll be offering some type of tasty food and or sample dessert?

At first glance this type of proven marketing activity may not seem like it has any relevance to successfully selling information products and or services on or offline.

But rest assured it most certainly does. Because this type of proven low cost, high impact marketing strategy, is exactly how some of the top on and offline marketing experts, routinely earn six and seven figures annually.Say what? Please read on to discover how… Continue reading

Article marketing automation creates profitable marketing leverage!

  (Because It Attracts Your Best Customers And Clients To You Like A Magnet! And Makes You A Ton Of Money Too!)

Have you noticed how many ways that you get really low cost, high powered article marketing automation to actually work for you?

No matter what your particular niche is?

Face it (already.) Quality problem solving ‘how to’ information products and services, (delivered) digitally via the web, are here to  say.Agreed?

And savvy small business owners and or service providers such as yourself, can strategically cash in multiple times, simply by inexpensively sharing your proven expertise via the article marketing, problem solving information route. Continue reading

Improve your bounce rates in three easy steps! (And Make Your Site More Sticky Too!)

Do you currently have any idea what your website and or blogs current bounce rates are?

If not, don’t panic, but if you don’t the chances  are extremely good that neither does (or at least) very few of your major competitors have a clue either.

(FYI: Just so you know, the term “Bounce Rate” simply refers to the percentage of first time visitors that land on a page at your site, (including) your homepage.

And they leave without visiting any other pages.

And basically as a general rule, any “bounce rate” over 60% probably means you need to do a little tweaking, (aka) testing and tracking.

First off, it’s important to keep in mind that you may only want a certain smaller percentage of the total of daily visitors to your site to actually go past the first page they initially land on, because of the specific nature of your product or service. Continue reading

An effective backlinking guide doesn’t have to be complicated!

    (That Your SEO Guru Probably Hasn’t Told You!)

Isn’t this SEO  -(Search Engine Optimization), stuff enough to absolutely fry your brain? For sure.

However, once you boil it down.

All you really need in order to consistently gain higher free, (organic) search engine rankings, is a proven effective backlinking guide and or blueprint to follow.

In part two of this series, you’re going to discover three more little known and rarely revealed secrets to effective back linking.

And how to consistently out rank your major competitors, that are virtually clueless about this sort of critically important techie stuff. Continue reading