Since Your Traditional Ad Costs Keep Going Up!
(What’s Your Proven Plan To Stay Profitable?)
It’s definitely no secret! Whether you and I run paid ad campaigns on or offline. Your/our traditional ad costs are steadily going up, correct? But your/our traditional ad costs are also constantly being driven up!
Because of a lack of persuasive copywriting skills too! Because without knowing “how to” write effective main power headlines. On either your offline, snail mail post and or index cards.
Or your newspaper ads and or flyers or business cards etc. Or in the subject line of your opt in email messages etc. This means your/our overall conversion rates are not as effective and profitable. As they can and definitely should be, agreed?
Breaking Even Really Isn’t Such A Bad Thing! (As Long As You Know How To Make It Up On The Long Term Back End Of Your Sales Funnel!)
Hopefully you do realize and appreciate. Some of the most successful, (therefore most profitable) companies and marketers currently on the planet! Because they have a pretty good idea what the total lifetime customer metrics are. For their ideal prospects and customers are.
Part of their main marketing and or promotional strategy is to break even on the initial front end of their sales funnel. Make up their cost.
Plus consistently produce long term bankable profits on their steadily growing back end! (Extreme word to the wise here!)
If you don’t currently have a proven, market tested back end! Income generating component to your business and or service. Then please don’t think you can continuously market, promote and or advertise your business and or service.
At a loss on the initial front end. And somehow things will somehow magically work out! (Or worse yet! Get it completely twisted!
And think I’m somehow advocating for you to continuously lose money on your initial front end! Because I’m not!)
What I am tirelessly advocating. You invest in learning how to implement some proven, basic on or offline marketing fundamentals! And commit to stop constantly making some all too common marketing/promotional mistakes!
Go ahead and schedule your free 30 minute power brainstorming session now!
You Have To Know Your Marketing Costs! (Otherwise You’re Potentially Playing With Fire!)
Ladies & gentlemen is incredibly difficult at best! To know what you can safely and realistically afford to invest. On or offline to acquire your first time customer.
And if they’re ongoing repeat clients. Then you definitely need to know if your ad/promotional budget will spread out months.
Because your clients will need to spend at least X over time. Until you recover your initial front end ad/promotional and or marketing costs, right?
The thing is. Unless your pockets are extremely deep! You and I simply can’t afford to wait patiently while the vast majority of your/our traditional ad campaigns steadily flop!
Invest both some time, money and effort into friends and or acquaintances! Because your/our fancy, traditional campaigns might never reach them! Or they may be way too soon!
Once you know how much you really can afford to acquire your first time customers. Then you can and definitely should start inexpensively testing alternatives.
Don’t go all in until your tests have proven or validated themselves. This one simple strategy alone. Will consistently save time, money and ongoing effort.
Ladies & gentlemen just because your traditional ad costs keep going up! Doesn’t automatically mean your overall gross profits have to keep going down! Don’t you agree?
You’re Not Going To Simply Wave Your Magic Wand!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
