How To Use Your Expert Coaching Skills To Launch Information Products!Part Three

 

As you previously discovered in part two of this ongoing series, about “how to” effectively cash in big time, simply by strategically converting your extremely valuable expert coaching skills, (whatever they happen to be) into reliable multiple streams of income.

Which definitely should include creating some extremely helpful “how to” information products and services etc!

And even though there are literally tons of incredibly talented coaches of all sorts,  and even more getting started, both on and offline, every single day! Sadly, the vast majority of them, simply do not earn the type of income they can or should! Based on their current skill level,  Don’t you agree?

And (truth told) there’s probably tons of extremely valid reasons “why” that may or may not be the case!

In fact, some of them still haven’t figured out and or readily accepted the fact that, (unless) or until they get semi skilled and semi decent at writing persuasive ad copy. And developing (at least) half way effective (on or  offline) marketing skills of some kind.

They simply will not do nearly as well as their major competitors that have. (News flash!) You see, in the  (so called) real world, it’s simply not enough to be really good and (or even) great at “what” you do!Like it would be, if you were a superstar athlete and or entertainer!

Because the expert promoters and television execs would handle the rest! In your/our case, there are no expert promoters eagerly (waiting in line), in order to introduce your breakthrough products and or services to the rest of the world! Well, at least not in the beginning!

So it behooves you (and I) to get really good at certain proven aspects of advertising/marketing strategies and tactics really fast. Or else you run the extremely high risk of being driven out of business, from a lack of steady reliable income!

And that would a shame, would it not? So let’s take a look at “how” extremely savvy coaching experts (such as yourself!) Routinely go about converting their extremely valuable coaching skills into some profitable “how to” information products and or services! And more importantly “how” you can too!

So How Do You Systematically Turn Your Extremely Valuable Coaching Skills Into Some Incredibly Profitable “How To” Problem Solving Information Products And Or Services?

Quickly getting back to our hypothetical marketing example, (starring) Internet marketing and IT expert Sherman Smith. As you recall, Sherman graciously shared five plus extremely critical and practical tips, for successfully building your very own, highly responsive opt in email list. Over on his blog.

And one of the many battlefield tested, (potential) marketing strategies, it was suggested Sherman (and or you) might use to monetize his expert coaching skills. (As you recall) from parts one & two were, for him to record a series of 30-90 minute “No holds barred” Q & A sessions, via Google Plus Hangouts or Zoom.us etc.

(Note: You might be recording an online webinar on either Google Plus and or via Skype and or a tele- seminar and or an offline one to five day workshop of some kind etc.)

On the various subjects that his target audience continually struggles with. However, instead of Sherman initially trying to sell them either as a bundle at one relatively low discounted price.

Maybe via some type of “OTO”  (One Time Only) offer of some kind, on the front end of one of his carefully constructed sales funnels, whenever a brand new subscriber joins one of his list.

Being Pro-active And Constantly A/B Split Testing Various Offers Is Definitely A Proven Marketing Strategy!

Or by attempting to offer one of the recordings free on the front end, (strictly) for lead generating (list building) purposes. And then using strategic follow up email marketing to try to sell the remaining webinar recordings in the series to his list, on an individual subject matter basis. At a slightly higher price per webinar recording.

Instead, Sherman (or you) is simply going to let his commissioned only affiliate army, (that’s currently struggling online), because they haven’t quite developed bankable online marketing skills just yet.

They give away some of his webinar (and or tele-seminar/workshop) recordings etc, in order to build their very own, highly responsive opt in email lists, and let them use that exact same monetization strategy that was just discussed, in order to earn some affiliate commissions.

Until they’ve developed enough confidence and skill to create their very own info products and services etc.

The More You Know The More You Come To Realize And Appreciate What’s Truly Possible!

 

Now (sadly), the average (green as grass) online newbie marketer (wannabee!) Simply blew right past at least three more (semi hidden) potential (long term) money making opportunities, in that last extremely watered down potential monetization strategy! Huh? Exactly!

Ladies & gentlemen (and fellow) entrepreneurs, there’s an old (and very wise) saying, that goes something like this: “If the only point of view you have, is your own! Then you’ll always miss more than you actually see!” I trust you get the full meaning of that last (extremely valuable) statement, correct?

Now just so there’s not as much confusion here. And to try and connect the dots a little better! Since Sherman (or you) is clearly the far more experienced marketer here! Sherman recognizes that’s ton’s of potential online newbie marketers, simply don’t currently have the much needed online marketing fundamentals mastered yet!

So through a series of free lead generating content, he starts attracting them to his solutions! And he basically teaches them the  proven online marketing fundamentals!

And once they realize they need some type of compelling free (front end) lead generating opt in offer of some kind, in order to start building their very own highly responsive opt in email list.

That’s where Sherman (or you) allows them to simply use his free Google Plus Hangout, (or zoom) webinar recordings, in order to attract other struggling newbies etc!

You Can Or Should Become The Bridge To Your Target Audiences Solutions! And Help Them Get To Their Desired Destination!

Because remember, “what” Sherman is ultimately after is the extremely (potentially) lucrative back end, one of one paid coaching/consulting sessions, with any serious recipients of the free recordings, that may want more advanced expert paid coaching!

However, Sherman (or you) is also (initially) sitting on at least three more potential (long term) money making opportunities. And unless these get pointed out right here.

The average newbie marketer will simply wiz right past them! And by at least semi understanding, these three bare bones minimum,long term potential money making opportunities. The newbie marketer can truly much better start to appreciate Sherman’s actions and marketing strategies and tactics etc!

And start to appreciate “why” Sherman is only too willing to bend over backwards to help these newbies make a go of it, with his expert coaching skills!

Strictly for the sake of example; let’s say Sherman currently charges $300 per hour (or X) for his expert one on one coaching/consulting services etc. With a minimum buy in purchase of two hours. Or X. (Meaning: it could be a minimum buy in purchase of four hours, like it is  for one of my high end consulting clients!)

Try Not To Over Complicate The Process!

(BTW), his or your actual (current) hourly consulting rates are totally irrelevant here! It’s the overall hypothetical marketing concept that’s being conveyed here people, that you simply have to get! Otherwise, the rest is not nearly as valuable!)

1.) Potential long term income stream # one: Since it’s very possible (at some point), in the not so distant future, that at least some of Sherman’s (or your) opt in subscriber, newbie affiliates will definitely want some more advanced one on one training from Sherman

And at $300 dollars per hour (or X), and a minimum buy in purchase of two hours! Needless to say, at those current retail rates,those newbies won’t be able (initially) anyway, to take advantage of Sherman’s vast knowledge too often! Will they? Unless?

What if there was a very practical (and) extremely valid reason for Sherman to strategically lower both his current hourly consulting rates and wave (altogether) his two hour (or X) hour minimum buy in requirement.

To his potential newbie affiliate subscribers, and both he and the affiliates still made out! Would that not be the makings of an extremely valuable win/win marketing scenario?

Don’t Be Afraid Or Hesitant To Get Creative In Terms Of Your Marketing Or Promotional Strategies!

Absolutely! So in the interest of time. (It’s already exceeding 1,500 words here people!) Let’s pick up the next phase of this heart warmer in part four, shall we? Hey, this is not to give you any type proven cliffhanger here!

It’s just your concentration levels really start to wane dramatically, on these really long posts!Right? So on that note, hopefully you can see from “what’s” been covered thus far, in these first three installments.

There is a literally a ton of potential long term money making opportunities and or possibilities, for the men & women with expert coaching skills of every kind (such as yourself!)

To cash in handsomely, by converting your extremely valuable knowledge into some ‘how to” problem information products and services! Don’t you agree?

Now as is customary during this part of our show.

Let Your Next Few Steps Be Discovering How To Better Serve Your Target Market!

Please share your extremely valuable comments (in the comments section below) that you can  apply to your business, product or service in the next 30 days or less!

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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!

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