Here’s How The Ultimate Insiders Leverage Their Advertising Costs!

| Mark Newsome | Featured Posts

Advertising costs  (And How You Can Too!)

Let’s be brutally honest here. Practically any on or offline business owner or service provider. Can write checks for potentially expensive traditional ad campaigns, right?

At least for a while anyway. But if your ads aren’t initially profitable on the initial front end. Then you and I can’t keep throwing money at them.

Or as you and I are constantly testing this and that. Your/our accounts could be temporarily or permanently shutdown, right? But even if your accounts never get shutdown. If your/our ads aren’t profitable.

The money still comes out of your budget, correct? So imagine how much more profitable you and or your major competitors can be or become. As soon as you start strategically leveraging your current, future or past advertising costs. (Say what? 😎

How often do you think that happens?

So Why Shouldn’t You Start Systematically Stretching Your Ad Dollars?

Strictly for hypothetical marketing illustration purposes only. Think about how much money, time, resources and ongoing effort. Your top vendors have invested in order to systematically grow or scale their businesses and or services.

Over the years they’ve invested in fairly expensive training, bigger office suites. More talent, bonuses, raises, tons of profitable and non profitable ad campaigns, right?

How often do you think your typical business owner and or service provider is able to systematically recoup past business costs?

Say strictly for example purposes. One of your most reliable vendors has customers, vendors and employees correct? They have sunken costs into generating their customers, right?

Let’s say it took a grand total of $2,500 dollars. Or X to generate their first time customer. But because your vendor is non directly competing. They are probably more than happy to partner or Joint Venture (JV) with you.

And allowing you to invest in helping them lower some of your front end advertising costs. What if you’re willing to invest $1,000 dollars or X.

In order to get direct or indirect access to either their: Current and future customers. Current or future vendors. Or current and future employees.

Let’s Laser Focus On The Benefits Of Partnerships!

Stop to consider just the initial front end math. Instead having to constantly invest $2,500 dollars or X. In order to generate each first time customer.

Now because of either you and or one of your major competitors. They only have to invest $1,500 or X amount of dollars on the initial front end. In order to generate the same.

(Or very similar first time customer.) Wanna take a wild guess, what their 1st time customer acquisition costs just dropped down to? 😀 They just potentially saved 40% to acquire their 1st time customer.

How often do you think the average on or offline small business owner or service provider can consistently do that?

Or come anywhere near close to 1st time customer acquisition costs like that? 😀 And of course.

There’s absolutely no reason why they can’t JV partner with at least one other. Non directly competing vendor. Who also needs their exact customer or vendor.

There’s A Ton Of Potential Business In Your Current And Future Vendors!

And that vendor is also okay with investing at least $1,000 dollars or X. In order to generate their first time customer.

Which further reduces the host vendors 1st time customer acquisition costs to just $500 dollars or X. 😀 (What’s the 1st time customer acquisition costs savings percentage now? )

Hopefully you can see. And readily appreciate how you or your major competitors can or should. Systematically leverage your various front or long term back end advertising costs. Any questions?

Keep Your Marketing Eyes Open For Your Opportunity To Creatively Leverage Your Ad Dollars!

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