(And Or Overly Time Consuming!)
So quickly picking up where part one ended. Without a doubt. You and I and or your major competitors. Can and definitely should strategically go about building some potentially profitable brand visibility.
And there are literally tons of previously untapped marketing and or promotional possibilities, agreed? And thank goodness not all of them take an insane amount of money. To at least inexpensively A/B split test, right?
You Wanna Talk About Systematically Growing Exponentially?
Now let’s do a quick recap from part one. As you recall. A non franchised retail jewelry store owner. Successfully negotiated some potentially profitable Joint Venture/JV revenue sharing arrangements. With some local, non directly competing vendors.
Like an upscale women’s clothing and upscale women’s shoe store. And the think outside the box retail jewelry store owner.
Decided to use a lower, mid high end women’s fur coat as an enticing lead magnet.
To help the women’s clothing store owner(s) to build and nurture their own opt in email list. And hopefully their list will be enormous and extremely responsive too. 😀
For sure very few of these non franchised women’s clothing store owners. Will be pretty good when it comes to effectively utilizing opt in email marketing strategies and tactics, right?
This being the case.
Imagine what happens. When the non franchised retail jeweler. Forms some strategic Joint Venture/JV revenue sharing alliances. With the above mentioned vendors.
The jeweler purchases an extremely nice looking women’s fur coat. Similar to the one feature in this particular post. Which usually retails for $7,000 dollars or X! But they get it at the actual hard cost of 50% off or X.
Get Creative With Your Marketing And Promoting! (Instead Of Just Constantly Paying For Outrageously Expensive Ads!)
And they offer it to the upscale women’s clothing store. One of their JV partners remember? And they allow the women’s clothing store to use it as a practically irresistible lead magnet.
So they could use it as a carrot for their monthly or quarterly free drawings. And the entrants had to join the clothing store owners opt in email list. In order to be eligible to win the first grand prize.
Enough With The Unprofitable And Extremely Wasteful Advertising Campaigns!
But here’s where it potentially gets very lucrative and profitable. Every entrant who drags a friend with them to the women’s shoe store. So they can officially enter the free drawing.
Their name automatically goes into that drawing and a completely separate drawing a second time! Say what? So you know word will definitely spread both on and offline, correct? 😀
Social media will definitely be ablaze with excitement, right? But here’s what might get missed by most profit seeking, non franchised, women’s clothing store owner(s.)
Instead of having to rely on outrageously expensive, dismally performing traditional ad campaigns. To try and consistently generate new customers.
Because according to most recent stats. Typically you and I will need anywhere from 14-21ctouches/exposures to your/our ad campaigns.
Before your/our target audiences buys anything. Simply by ethically bribing your/their opt in email subscribers. To drag a friend with them.
Who’s at least 18. To enter the drawing. They or you instantly eliminate 13 or 20 outrageously expensive exposure/touches, right? Part of those savings are used to ethically bribe your subscribers to drag someone with them! 😀
Hopefully you can see that, correct? My friend, this is just part of how you can and definitely should go about building some profitable brand visibility! For literally pennies on the dollar! Any questions?
Let’s Hear It For Consistently Implementing Some Creative Marketing Strategies Or Tactics!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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