(When You Could Be Or Become Of The local Go To Sporting Goods Store!)
Shopping at a local high end sporting goods store. Is more than about getting direct access to weights, top tier shoes or other extremely popular apparel.
But it definitely goes far beyond that, correct? Case in point. What would your response? If the very next time you shopped at a local, non franchised retail sporting goods store.
And you had the chance to enter a monthly or quarterly free drawing. For a chance to win a 90 day free trial membership. To one of your areas most popular, local, non franchised fitness centers.
Think about how many local sport buffs of both sexes. Already shop there. 😀 So you and or your major competitors can easily and efficiently leverage their daily, weekly and monthly foot traffic, correct?
It’s Definitely Time For Some Effective Lead Generation Strategies And Tactics!
And just depending on what your specific customers, total lifetime customer value metrics are.
Once or as soon as you put a pencil to it. You and or your major customers may discover. It makes sense to literally help your fitness owner Joint Venture partner(s) grow their customer base on the initial front end.
So can gain relatively easy access to them on the long term back end. Because your $10- $50 dollar investment per their customers. Could potentially be a fraction of your traditional cost per lead (CPL), correct?
So you help them lower their front end cost. But word of mouth and mouse quickly spreads, does it not?
Resulting in more locals shopping at their sporting goods store. And dragging more friends with them. It might make sense to hold free monthly or semi annual free drawings.
Where the 1st grand prize winner. Wins a high end set of reputable golf clubs! Plus two or X number of private. One on one sessions with one of your areas top golf instructors.
And all of the runner ups. Who were smart enough to join the sporting goods store owners opt in email list. They automatically win an extremely time sensitive, discount coupon for X% off.
But simply for dragging a friend with them who’s at least 18. They get a free 30 or X day trial membership to the fitness center. New customers only.
Have You Also Noticed That Consistently Creating Opportunity Is A Mindset!
For the most part. Your major local competitors. Are more than content. To simply waste a ton of their extremely hard earned money. On outrageously expensive. Hit & miss traditional ad campaigns. These simple, low cost.
Potentially profitable, non traditional marketing strategies & tactics. For any number of reasons. Simply don’t occur to them.
Going forward. Are you finally starting to fully appreciate. The types of previously untapped marketing/promotional opportunities? Currently available to your local, non franchised sporting goods store. Say yes!
It’s Definitely Okay To Get Creative!
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