(For A Fraction Of The Traditional Front End Cost!)
For just a moment take a really close look at those diamond studded earrings. Which are the featured image for this particular post. (Obviously have no realistic idea what they actually cost. 😎
Ladies please help me out here! Let the men know. If they own outright. Or if they co-own any type of non franchised retail jewelry store. They or you definitely don’t have to spend! Nor continuously waste a fortune.
On outrageously expensive, dismally performing, traditional offline ad campaigns. In order to successfully create a ton of, positive word of mouth or mouse buzz. For literally pennies on the dollar. Wanna know how?
Now’s Your Time For Exponential Growth!
Strictly for hypothetical marketing illustration purposes only. Consider the following example. Let’s say two non franchised retail jewelers. Both have at least $50K per month.
Allocated to their advertising/promotional campaigns. Retailer “A” strictly uses traditional, online ad campaigns. And they consistently do pretty well.
(And over the course of one year. They’ve invested $300, 000 dollars. (At $50K per month over 12 months.) Retail jeweler “B” gladly tests a slightly different approach.
They A/B split test their $300K annual budget. They invest $180K one way. And the remaining $180K in traditional online ad spend. On the usual suspects. Like outrageously expensive, local prime time 30 -60 second Tv or radio ads.
Full or half a page newspaper ads. Including the most popular local throwaway guides. And dismally performing local billboards. And good ole direct snail mail ads etc.
Consider this particular word of mouth and mouse generating strategy. Let’s say the current retail price of those earrings are $500 dollars a pair or X.
But the actual hard cost is just $250 dollars or X. (Divide $180K by $250 dollars. You should get 720, correct? ) Meaning you and or your major competitors.
Could initially laser target. 720 local professional women. From various industries such as. Local Dentists, Judges, CPA’s, CFP’s, Athletic Directors. High school Principals, Realtors, Real Estate Agents, Therapists, Tarot Card Readers, College Professors, Teachers of all levels. Nurses, Doctors and local Mom-preneurs etc.
Are You Into Leveraging Your Opportunities?
As long as these 720 or X number of local women joined you and or your major competitors opt in email list. And drag a friend with them to your store. Who’s at least 18. When they come to pick up their diamond studded earrings. Or whatever. They get the earrings at you and or your major competitors actual hard cost of $250 dollars or X.
Now 720 local professional women are strutting around! Showcasing you and or your major competitors bling! 😀 Now let’s say one year goes by.
And for the next six or X number of months. Neither retailers spends a dime on any type of on or offline ad spend of any kind.
Of the two entrepreneur. Which retailer do you think. Will probably continue. To generate a ton, of positive, free word of mouth and mouse buzz! 😀 Bingo!
Going forward. Can better appreciate how you and or your major competitors. Can inexpensively generate a ton free, positive word of mouth and mouse buzz! For literally pennies on the dollar!
Go ahead and schedule your free 30 minute power brainstorming session now!
There’s No Need To Let Your Opportunities Go To Waste!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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