(Especially If Your Retail Jeweler Store Isn’t A Fortune 500 Type Just Yet!)
Here’s the constant burning $64,000 thousand dollar question. Entrepreneur what’s your proven plan for consistently creating some type of profitable brand visibility strategy?
Have you seriously thought about it yet? Or what have you strategically A/B split tested? And what were you long term results from doing so? Hopefully you appreciate and realize.
You definitely don’t need a fortune 500 budget in order to start, agreed?
You Keep Getting Really Good At Effective Lead Generation! (And Watch What Starts To Happen Tio Your Bottom Line!)
Case in point. And strictly for hypothetical marketing illustration purposes only. Imagine one of the most popular, independently owned women’s clothing or shoe stores in your immediate area.
And they sell extremely high end/upscale women’s merchandise. So a ton of local women who consistently earn high incomes.
Not only constantly shop there. But they constantly refer both their professional and professional inner circle members. As well as post some of their purchases all over social media too.
Think of all of the ongoing, positive word of mouth and mouse buzz. For literally pennies on the dollar. (And who’s against consistently saving money? 😎
Enter your non franchised retail jeweler store. And since you already know or have a pretty darn good idea. What your ideal customers, total lifetime customer value metrics are.
You and or your main competitors. Form or at least attempt to form some potentially profitable Joint Venture/JV revenue sharing arrangements with the aforementioned business owners.
For the women’s clothing store. You and or your major competitors agree to supply a extremely eye catching fur coat. (Which typically retails for at least $7,000 dollars or X.)
Which you or the retail jeweler get at the fur coat dealers actual hard cost of half or X. In exchange for you giving them a combination of $5,000 dollar diamond studded necklace. And a pair of diamond studded earrings. Which retail for $1,000 dollars.
Plus two $500 dollar bracelet. Of course your actual hard cost is half or less! 😀
You Can Definitely Create A Positive Word Of Mouth And Mouse Power Tsunami!
Here’s where you and or your major competitors. Can and should get creative with your promotions and or marketing strategies and tactics.
You could simply allow the upscale women’s clothing store. To hold a free drawing. Where the monthly or quarterly 1st grand prize winner. Automatically wins the women’s fur coat.
That in itself is a pretty cool grand 1st prize, correct? 😀 Here’s your 1st marketing/promotional twist worth at least testing. Every customer who drags a friend, colleague, neighbor, bestie, in-law, co-worker, employee and or sibling with them to the women’s clothing store.
Who’s at least 18. And provided they joined the women’s clothing store owners steadily growing opt in email list.
They automatically go into the drawing twice! 😀 But all the runner ups. They automatically win at least two secondary prizes worth X.
We’ll getting even deeper into these proven marketing strategies. Coming up shortly in part two, okay? For now. Are you truly starting the marketing or promotional possibilities?
Whenever you and or your major competitors get serious about systematically building brand visibility? I sincerely hope so!
Just Because You Don’t Have Extremely Deep Pockets Doesn’t Automatically Mean You Can’t Compete Effectively!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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