(Can Be Or Quickly Become! One Of Your Least Expensive! Yet Most Profitable Marketing Tools!)
Sure, on the initial service it might seem a little far fetched. But hopefully by the you finish reading either this one post. Or the series. You will have a much deeper, broader and practical understanding of “how” a simple Xtra Large cup of coffee.
(And or any Xtra Large beverage of your choice.) Can be or quickly become one of you and or your major competitors. Least expensive and or most profitable and effective marketing tools and resources.
Fellow profit seeking entrepreneur. Is that not interesting?
Who Would Believe An Inexpensive Large Cup Of Coffee! (Could Somehow Be One Of The Keys To Relatively Inexpensive Customer Acquisition!)
Strictly for hypothetical marketing illustration purposes only. Let’s say you’re a local, independently owned vendor. Who sells among other products. Sugar to local bakeries and other mom & pop corner stores or corner deli’s etc.
But for some odd reasons. You or they continuously waste a ton of money. On outrageously expensive, dismally performing, hit and miss traditional ad campaigns.
Like local 30-60 second prime time radio or TV ads. Local newspaper or local throwaway guides etc. When instead for a fraction of that money.
They or you could and definitely should strategically invest a fraction of their/your capital. In helping their local mom & pop bakery owners. Or local mom & pop corner store owners and or local corner deli store owners.
Get and grow their repeat customer base. For literally pennies on the dollar.
For example; think about “what” the actual hard cost is for an extremely Xtra Large cup of coffee. Or the actual hard cost of any Xtra Large beverage of your choice.
Let’s say the actual hard cost is for an extremely Xtra Large “big Gulp” beverage of any kind. Including the plastic cup and or mug too. Is $4 dollars or X.
Promote And Market Like This! (And Watch How Much Simpler And Far More Profitable Scaling Your Business Or Service Becomes!)
So your local distributorship business. (And or any other serious, profit seeking, non directly competing local vendor.) Could go out and invest in X number of bags of great tasting gourmet coffee.
And in essence sell them to local mom & pop bakery owners. As well as the local mom & pop corner store owners. Who on a daily basis.
Sell small, medium, Large and Xtra Large “big Gulp” beverages of some kind.
By providing either the great tasting coffee, cocoa, lemonade and ice tea etc. At really affordable rates to these local mom & pop establishments.
You Can And Definitely Should Strategically Partner Up! To Create Maximum Profit Generating Opportunities!
They in turn can now lower their front end prices. To make them sexy enough to consistently lure the locals in. right? They could even inexpensively test.
Lowering their coffee/beverage prices down even lower. And target any seniors who may live in the immediate area. And maybe on the bakery, corner store or corner deli.
Those customers will be steadily adding sugar to these beverages, correct? 😀 And that’s your ultimate end game, right? But rather than steadily wasting a fortune on outrageously expensive, dismally performing.
Outrageously expensive, traditional ad campaigns. Trying to find new local customers. You lower your front end traditional ad/promotional costs by X%, right?
Meanwhile. You and or your end user customer. They’re selling more beverages. And you in turn are systematically selling more sugar at or near your current retail rates.
Gross profits are up right? This is how a simple Large cup of coffee or whatever. Can be and or become. One of your least expensive. Yet most profitable marketing tools. Any questions?
Keep Your Eyes And Ears Open For Previously Untapped Marketing Opportunities!
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