(Without Spending An Additional Nickel!)
It’s no secret that any business which consistently sells. Either radio, TV or newspaper or directory ad space of any kind. They periodically have unsold ad space, correct?
No matter what size their business is. Be they a local radio, TV or local throwaway guide or local newspaper etc. So the $64,000 dollar becomes.
When this happens. How do they (or you!) Consistently generate revenue from this all too common occurrence? Without putting a further strain on your income.
Of course most of their gut kneed reaction. Is to simply massively discount the price of their unsold ad spaces, correct? To keep from having unsold slots in their publication. And or unsold dead time. In their radio or local TV programing.
But what if there were some potentially viable marketing alternatives. You’d at least want to be made aware of, correct?
Try To See More Than Mere Advertising Costs! (Or Upfront Out Of Pocket Expenses!)
Let’s initially look at these hypothetical marketing examples. Strictly from the advertising sellers point of view. Let’s say you have a local throwaway guide.
Which has an unsold quarter ad space. Which depending on the local publication. May typically retail for somewhere between $1,200 – $5,000 dollars or X.
Rather than just dramatically discount the price down. And allow one of your major advertisers to get the spot for next to nothing. Let’s say a local restaurant would agree to allowing both the General Manager/GM and staff.
To get X amount of dollars in bater credit. In exchange for the publication. Running their ads. Now the restaurant or local vendor isn’t out the typical, upfront out of pocket cost, correct?
This eases their cash flow crunch. And the advertiser seller. Builds goodwill and further strengthens their relationship with those particular vendors, correct? (Just click the image to listen to the podcast episode.)
Who Would Ever Think Unsold Ad Space Would Be The Springboard To Creating Opportunities?
Now before flipping the script around. The business selling the unsold ad space. Could also form a potentially beneficial Joint Venture/JV arrangement with the advertising source.
Like maybe a local retailer of some kind. Where the retailer agrees to pay the advertising source anywhere from 15- 30% or X percent. On all of the front end gross sales.
Generated from the sales. Why the extremely marketing savvy retailer. Banks 100% of the long term repeat sales from those customers.
Personally, I would not suggest a newbie. Or not yet fully established entrepreneur.
Approach any publication or local advertising sources. With an offer like this. Until you’re fully established. And can at least offer some hypothetical numbers.
About ‘how” many front end customers. Or a bare bones minimum of gross front end revenue. A strategy such as this. Might potentially generate.
Because any number of unforeseen circumstances. Beyond your control could take place, correct? But you could. As soon as you’re established. Offer to pay the advertise sellers actual hard cost upfront. On any unsold ad space. Then pay them an additional 10-15 or X% of the gross front end profits only.
This is where it potentially gets rather interesting. The bottom line to it. You can and seriously should consider. Monetizing your unsold ad space. In more ways than one. Don’t you agree?
Entrepreneur You Definitely Don’t Have To Let Another Unsold Ad Space Cramp Your Cash Flow!
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