(By a Whopping 80% Or More! And Still Generate Better Overall Results!)
Notice the image with this particular blog post? Unfortunately you constantly see. This type of outrageously expensive, non targeted, dismally performing.
Mass advertising stuff all over the place, right? And while it does very little to consistently increase your overall gross revenue. It does consistently drive up the cost of your traditional ad spend.
And if you’re not consistently generating more income than outgo. It’s just a matter of time before Titanic sinks. Would you not agree?
So How Will You Systematically Keep Your Traditional Ad Costs Down! (Yet Still Create A Ton Of Potentially Profitable Word Of Mouth And Mouse Marketing Buzz!)
Unfortunately far too unsuspecting potential advertisers. Are sold on the type of dismally performing ad campaigns. Like you see the image of.
They stick or place a bunch of non directly competing vendors ads together. Then place it in some foot traffic area.(Like you see in the image.)
But still. Because these traditional ad campaigns ignore some or far too many proven direct response marketing principles. They’re almost certain and doomed to fail right out of the gate.
And your/our money is still gone.
Unfortunately for the advertisers. Several rather basic fundamental market tested strategies and tactics. just don’t seem to occur to them. But even if they did. It would ultimately mean less total revenue for the agencies which promote heavily these types of promotions.
Why Effective Lead Generation Is Typically A Whole Lot Less Expensive! (But Typically 3 To % Times More Profitable Over The Long Run!)
Strictly for hypothetical marketing illustration purposes. Let’s say you’re an independently owned retail jewelry store owner.
It would definitely make far more sense. If any of the other advertisers. At any given time are related, but non directly competing local vendors.
Say for example. The retailer jeweler could Joint Venture/JV revenue share with one of your areas most popular, and reputable local bridal stores.
One of the retail vendors best market tested, extremely time sensitive discount coupons. Could be used as an upsell bonus worth X.
Here’s How And Where You Strategically And Systematically Distance Your Self From The Pack!
For every customer who spends at least X. And through special arrangement with the local bridal shop(s.) Let’s the 1st X amount of customers. (Say the 1st ten every month.) Who spend at $1,000 or whatever the higher amount is.
For their wedding gown. They automatically receive an extremely time sensitive discount coupon to the retail jewelers store.
And they automatically save 15 or X% off a gorgeous pair diamond studded earrings. (Which typically retail for at least $450 dollars a pair or X.
However, simply for dragging a friend with them to you and or your major competitors store. Who’s at 18. They automatically get them at the retailers actual hard cost of X. Or for 50% off.
Whichever price is less. 😀 Coming up very shortly in part two. You and or your major competitors will discover at three more, low cost, potentially high impact strategies. To dramatically lower your traditional ad spend. And still generate a flood of extremely high quality leads. For literally pennies on the dollar.
It’s Real Easy To Blow A Ton of Money On Dismally Performing Ad Or Promotional Campaigns!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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