(And You Definitely Don’t Have To Apologize For It!)
Ladies & gentlemen there is no question about it. But the sooner you discover how you leverage the word free. The more doors of previously untapped marketing and or promotional opportunities.
You can open previously closed doors for literally pennies on the dollar. Because believe it or not. Right in your immediate local areas. There are some extremely hard working, mom & pop service providers.
Who even though they are extremely skilled at what they do. They may not be all that skilled. When it comes to utilizing non traditional marketing and promotional strategies and tactics. Don’t you agree?
Maybe It’s Time You Started Bracing Some Non Traditional Marketing Strategies And Tactics!
We’re going to look at this particular, virtually untapped marketing opportunity from a couple of different, potentially profitable angles, okay?
First of all, let’s say. Strictly for hypothetical marketing illustration purposes only. Let’s you’re the owner of a successful, non franchised women’s deluxe facial treatment center.
And you’re currently located in an extremely popular mini strip mall. Which currently has seven suites. Five are occupied. And two are still empty.
But one of the suites is currently occupied by an extremely popular, independently owned retail jeweler. And your goal is to simply buy some really nice looking bling.
At a really nice discount. 😀 This way you can constantly strut around with it on. And jump on social media. And let your followers know about your good fortune to.
Exponential Growth Is Not Just For The Fortune 500 Companies! (With Extremely Deep Pockets!)
We’ll also say you and some of the other staff members in your facial treatment center. Also have a personal relationship with at least some of the owners too.
So your primary goal is not to just take. But to give service and be of value to them as well. So you offer the following proposition to them. After you have realistic idea of what their ideal customers.
Total lifetime customer value metrics are. Because you’re a successful service provider. So you also have a total lifetime customer value metric too, right?
You get a realistic idea. What they typical pay on a cost per lead/CPL basis. And if they’re currently using. Or if they’ve ever used outrageously expensive, local prime time radio, TV. And or major local newspaper ads etc.
There costs per lead is not cheap, agreed? You offer the following. They create some extremely time sensitive gift certificates. Which both you and your staff will gladly pass out to your customers who spend or X.
This way you further monetize your efforts. You print your first and last name on the the lower back side.
Where it says referred by. So they know where the leads are coming from. 😀 And the moment you generate 10 or X number of paying customers.
You earn a nice pair of extremely eye catching diamond studded earrings. Which typically retail for $650 dollars or X. And you get them at their actual hard cost.
There’s More Potential Opportunity Here Than Readily Meets The Eye!
Stop and consider the front end math. The moment you generate a mere ten paying customers for therm. (Which you point out. You’ve done so for literally pennies on the dollar. 😎
But they say each of us knows at least 25 other locals, right? (Go ahead and do the math. 10 x 25 = 250 other locals, correct?)
And typically at least 30% of them or more. Are prime to become the jeweler or the retailers customers. In the next 60 days or less.
Which means if 75 of them. (250 x .30% = 75.) They spend on average, $475 dollars apiece. The retail jeweler just grossed an impressive $35,625 dollars. ($475 x 75 = $35,625 dollars.)
Go Ahead And Get Creative!
All of that amount isn’t pure profit, agreed? But that’s only on ten or X number of customers.
So the jeweler agrees. With just ten or X more referrals. Then will also sell you a $2,500 – $3,000 dollar diamond studded necklace. At their actual hard cost too. 😀
Now you’re officially a walking talking billboard for them, correct? Do you really think they’ll want to stop the relationship now? Would you? Me neither! 😀
My friend this how you leverage the word free. Into some major profits.
Because the retail jeweler could just as well suggest. They’ll gladly give you both pieces of bling free! (Say what? 😎 As soon as you generate 20 or X number of paying customers. That’s still win/win, is it not?
The Opportunities Are There! (Provided You’re Open To Them!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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