(To Perpetually Create A Ton Of Long Term Business!)
Have you noticed how business owners and service providers. Can use the word free on the initial front end of their sales funnel? And still manage to create exponential gross profits.
It’s definitely worth your while. To discover how you leverage the word free. Especially if you have a service based business. Like the one about to be showcased in this particular hypothetical marketing example. Are you ready to explore the potentially profitable possibilities?
Who Says You Can’t Build Your Service Based Business? For Literally Pennies On The Dollar!
So let’s suppose you own a non franchised women’s facial treatment center. And for the most part. Your business is primarily word of mouth, correct?
You have a commercial space. Which may not initially be in the up scale area of where you live. So your lease isn’t overly expensive yet. 😀 And rather than waste a ton of money on outrageously expensive, hit and miss traditional advertising.
You choose to focus on leveraging various, word of mouth and mouse marketing and promotional opportunities. Strictly for hypothetical marketing illustration purposes only.
Let’s say it’s you and two other workers who service your clientele. And you each average X number of local women customers per day.
Your Current And Future Customer Base Can Systematically Generate A Ton Of Front And Long Term Back End Revenue For You!
Depending on how many times per year. And how many years your ideal customer remains a client. You can now get a semi realistic idea. What your ideal customers total lifetime customer value metrics are.
So now you understand how and why it makes total economic sense.
For you and or one of your main, local competitors. To offer any two, 1st time customers to come to your shop. Under your “Buddy Plan. (Provided both are at least 18.)
And they both get either a facial. Or some other popular service/treatment you currently offer. They come alone. And they only save 10 or X% off your current retail price.
However, simply for dragging a friend with them. Who’s at least 18. They both get their facials for free. Say what? And it’s a $47 or X dollar value apiece. Which makes this hypothetical example worth $97 dollars for two! ($47 x 2 = $97 dollars total perceived value.)
Technically you and or your major competitors are only out your initial front end hard cost. Because from a marketing and mathematical stand point.
You know the odds are greatly stacked in your favor.
Because before these ladies get out of your chair. A percentage of them will spend on average. An additional $75- $375 dollars! Or some of your best and most popular back end products and or services, agreed? 😀
Knowing Your First Time Customer Acquisition Costs Is Vital! (To Your Continued Long Term Growth!
So you know at least a percentage will definitely take to social media. To help spread the word, correct? Here’s the other extremely low cost marketing/promotional strategies and tactics.
You will at least inexpensively test. If your commercial space is located on the street.
You will place a stand up sign. Which promotes your “Free Facials Tuesdays & Thursdays Promotion.” Alerting your walk by foot traffic.
On any two days you designate. But preferably on your traditionally two lowest days of the week. Any two local women. Who are both at least 18. Can call your designated business number.
And be directed to your calendar. Or walk in and inquire. Then perhaps schedule their appointment. Under your “Bring A Friend For Your Free Facial” promotion. (It’s an X dollar value!)
Coming up shortly in part two. You will discover even more proven marketing and promotional strategies and tactics.
So you leverage the word free. For additional gross profits, okay?
You Definitely Don’t Need To Feel Guilty For Creating Spendable Gross Profits!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
