(And Inexpensively Establish Your Credibility Too!)
So your long term goal is to demonstrate your expertise, correct? But when you and I invest your/our extremely hard earned money into any type of traditional ad campaigns. (On or offline BTW!)
First you/we have have to strategically and systematically test, correct? (And entrepreneur if you’re not consistently testing various components of your ad campaigns. You will not be nearly as successful as you can and definitely deserve to be!)
And you’re literally wasting money on approaches which don’t and won’t work. And those small or major losses definitely add up over time, don’t you agree?
This Is Why You Definitely Should Be Into Creating Digital Assets!
By comparison. When you and I consistently do guest podcast appearances. As soon as the episode is released! The exact same message is exposed to your ideal audience.
For as long as the podcast host has an active podcast. They might publish it to their YouTube channel. Send it to their opt in email subscribers.
And continuously post various short reels all over their social media accounts. As the smart guests are free and highly encouraged to do the same.
Case in point. You see the video below? It’s from one of my guest podcast appearances. The host of the “KeyHire Small Business” podcast. The ever so brilliant Corey Harlock. (That’s his Linkedin profile link BTW.)
Since Corey has been continuously promoting the particular episode I appeared on! I’ve been proactively doing the same! He’s posted several short video reels on Linkedin.
And I’ve gladly reposted them on my Linkedin account as well! 😀 And as you can clearly see. I’m posting the entire episode on my blog as well!
Corey’s audience is primarily made up of independently owned small business owners, service providers and start up entrepreneurs etc.
Ad their gross incomes vary from $5 -$25 million dollars ! So you know I definitely want to demonstrate my real world expertise to this particular audience, right?
Building Credibility Doesn’t Have To Be Outrageously Expensive And Or Too Time Consuming!
Ladies & gentlemen think about what happens when you and I and or your major competitors do guest podcast appearances.
You and I get to leverage the podcast hosts already established credibility with their audience and other contacts, right? You/we also get to tell a far more complete and compelling story to their audience, right?
And start to build a real bond and connection. Something which definitely can’t be done with a 30- 90 second, primetime radio and or TV ad campaign!
Nor can you do it with your not exactly inexpensive PPC (Pay Per Click) ad campaigns either! You wanna at least attempt at telling a compelling story?
Then by all means! Those of you who are not overly frightened of either being audio and or video recorded! One of the best, most effective. not to mention inexpensive ways to demonstrate your expertise!
Strategic and continuous guest podcasting. Don’t you agree?
Go Ahead And Start Demonstrating Your Value To Your Particular Niche!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
