(And It’s Far Less Expensive Too!)
Have you ever really considered the cost of creating opportunity. Versus what you will most definitely spend. Each time you go the paid ad campaign route.
Of course it’s a whole lot faster to run paid ads. (But ladies & gentlemen you have to constantly a/B split test different ad premises.) Otherwise you’re drawing conclusions based on hunches. Which unless you’re psychic! 😀 May or may not be accurate.
Instead of basing your future conclusions on what you think your target audience wans. Makes sense, correct?
You Definitely Have An Alternative To Skyrocketing Traditional Advertising Costs!
You can run paid ads if you must. But be both mentally and financially prepared to go the distance. Because it takes a few paid campaigns before you/we can accurately dial in our exact target audience.
Meanwhile, all those unsuccessful ad campaigns still cost you and I both time, money and other resources, correct? So imagine if your retail appliance store. Initially invests $5,000 or X amount of dollars.
And pay the actual hard cost of $1 dollar or X. In one thousand Xtra Large ice cream cones. And the locals can only buy a maximum of two of them. On the ice cream parlors typically two slowest days of the week.
The locals are already used to paying $2.99 – $3.59 or X. For an Xtra Large ice cream cone or frozen yogurt, correct?
Word will definitely quickly spread both on and offline, right? Which means their foot traffic should definitely increase notably, agreed?
If nothing else. On those designated days.
It’s All About Strategically Building Momentum!
Consider the following math. After 5,000 or X number of locals have purchased the 5,000 or X number of Xtra Large ice cream cones. They say everybody knows at least 25 other locals, right? 😀
5,000 x 25 = 125,000. And typically at least 30% of that figure will become you and or your major competitors customers.
Within 60 days or less. So .30% of 125,000 equals 37,500 locals, right? (125,000 x .30% = 37,500.) And let’s say. In this strictly for hypothetical marketing illustration purposes only example.
The average spend per customer is $650 dollars. Times 37,500 equals? (I’ll let you have the pleasure of doing the math. 😀 But that’s only the retail appliance or furniture stores initial front end gross profits.
Of course the extremely marketing savvy retailer. Will be constantly ethically bribing the locals to join their opt in email list, right?
And as their subscribe base continually grows. The opportunities both potentially profitable cross promotions. And or potentially profitable Joint Venture/JV arrangements, agreed?
In some cases ladies & gentlemen. It definitely makes sense. To seriously consider creating opportunity. Instead of passively waiting o it, correct?
In part two, you/we can definitely delve deeper, okay? See you in just a little bit.
Sometimes Trying To Scale By Way Of Traditional Advertising Is Not Your Most Practical Option!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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