(Especially If Your Retail Jewelry Store Can Get Them For Literally On The Dollar!)
When you really stop and think about it. In practically every small business which has at least one secretary. Those secretaries have an awful lot of influence within those companies. Do they not?
Typically they’re the initial first or main contact. For current and new employees. the current and new vendors or the upper management or owners etc. So needless to say.
They usually have a certain amount of influence and visibility. Within the company, correct? This being the case. Why shouldn’t your independently owned retail jewelry store business.
Make at least some of these local secretaries become goodwill ambassadors. Especially if you and or your major competitors. Can do so literally pennies on the dollar!
Effective Lead Generation Does Not Have To Be Complicated And Or Outrageously Expensive!
Sure, you and or your major competitors. Could be forced to spend a whole lot more money upfront. Chasing outrageously expensive celebrity endorsements.
But let’s all face it. The more data proof driven celebrity status they have and or achieve. The more expensive they are to initially sign on the front end, correct?
And who can blame them, right? Why would you sign for a much lower rate, then your brand equity warrants? Or why should you settle for less than an initial 25-50% front end Joint Venture/JV split?
If they or you have tens of thousands. Or hundreds of thousands of followers on or off of social media. Or you have an extremely loyal and responsive opt in email list etc.
Or your weekly podcast averages an impressive 5 million downloads per episode! 😀 You or they have a certain amount of bankable brand equity, correct?
So initially right out of the gate. Trying to collab with extremely high profile celebs. Might not be the best approach. And use of your current assets and or resources or contacts, correct?
Let’s Talk About Creating Opportunities!
Now having said all of that. For just a moment ladies & gentlemen. Think about what will likely happen. When or as soon as you and or major local competitors. Start ethically bribing and or rewarding them. For being or becoming local brand ambassadors for you.
Just by them simply going about their daily lives. Both on and off the job. They will consistently generate a ton of positive, viral word of mouth and mouse buzz, agreed?
Think about their immediate personal inner circle. You know at least some in their inner circle.
Will definitely wanna know! Where and how, they purchased an extremely eye catching diamond studded necklace. Which typically retails for $2,500 dollars or X. But they only paid the jewelers actual hard cost or half. Whichever price is less! 😀
And whenever they go to local social events. And they’re proudly showcasing some of your best looking bling. You think they won’t be approached by at least a few of the other women?
And when you and or your major competitors inform them. The moment they generate five or X number of paying customers. They automatically get a pair of diamond studded earrings for free! (Say what? 😀 )
Which have a retail value of at least $300 or X amount of dollars. But the actual hard cost is half!
Fellow profit seeking entrepreneur. How often do you think that happens? 😀 Are you starting to better appreciate why? At least some of the local secretaries. Should become goodwill ambassadors for your brand!
Are You Finally Ready To Tap Into The Goodwill Ambassadors In Your Local Community?
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