(Which A Staggering 99% Of Your Major Competitors Simply Don’t See!)
For just a moment ladies & gentlemen. Please stop and think about how much money once a year. Some of the most well financed retailers freely spend.
At their annual local conventions. On their booths and other front end promotional costs. To help create a flood of locals attending their 1-3 day events.
You throw in an effective social media marketing blitz. And the costs associated with this. And it starts to add up, agreed? So it only makes economic sense to start strategically tapping into some of your previously hidden profit centers, agreed?
Effective Lead Generation Definitely Has A Place In Your Long Term Marketing Mix!
The really sad part from a marketing perspective. Once or as soon as these not exactly inexpensive local events are over. A staggering 97-99% of these participating vendors.
Have done virtually or little or next to nothing. With regards to strategically building a potentially lucrative opt in email list. While paying, (not necessarily investing!) Big money to in order to have a booth.
They just let some of their hottest prospects attend and leave these events! When a simple free drawing of some kind!
Would certainly cause a percentage of the visitors to their booth. And attendees in general to leap at the chance to win some really cool 1st, 2nd and 3rd grand prizes!
Say you’re an extremely marketing savvy, non franchised retailer with a booth at the event. Offer two or X number state of the art, 65 – 75 inch flat screen TV’s.
With two guaranteed 1st grand prize winners, announced at the end of the final day. One male and the other female. Both must be at least 18.
From there both the long term fun and potential real profits start! 😀
If Building Brand Awareness Is Your Ultimate Goal! (Why Keep Wasting A Ton Of Money On Outrageously Expensive Traditional Ad Campaigns!)
For one thing. Think about the potentially lucrative Joint Venture/JV revenue sharing opportunities and possibilities.
Let’s say your non franchised retail appliance store JV’s with a local mom & pop bakery. You could once a month. Send a broadcast email message to either your entire opt in email subscriber base.
Or only to a segmented portion of your list. Who voluntarily checked a box on your state of the art lead capture page. Requesting periodic alerts!
Any time the local, non franchised bakery. Is holding an extremely time sensitive bake sell on certain goodies! 😀 Let’s say your list currently has 17,893 local subscribers on it.
Hopefully You’re Starting To Appreciate The Long Term Money Making Potential Of Building And Nurturing Your Own Opt In Email List!
And you send an extremely time sensitive message to your entire subscriber base. And 21 or X% open it. (17,893 x .21% means 3,757.53 subscribers or 3,757 rounded off.)
And of them, a respectable 27% actually go to the bakery or business or service X. Before the deadline. In order to take advantage of the savings and or benefits etc. (This means an impressive 1,014 locals. 3,757 x .27% = 1,014.)
Plus any friends who are least 18. Which they are ethically bribed to drag with them! 😀 Storm in, in this hypothetical marketing example case only! This local, non franchised bakery!
There will probably be at least some video content posted on social media, agreed? Going forward ladies & gentlemen. Are you starting to appreciate why it definitely makes sense.
For you to start strategically tapping into some of your previously hidden profit centers? Say yes! 😀
Stop Waiting For Opportunity To Knock!
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