(For Literally Pennies On The Dollar!)
So you wanna grow your business and or service, right? (For the record me too! 😎 But have you decided? Are you going to attempt to scale your business and or service organically? Or will you do it via paid ad campaigns?
If you can generate some bank account filling word of mouth buzz. What exactly will you do? Or do you planning on doing, in order to get the word out?
Don’t Under Estimate The Long Term Money Making Potential Of Using Effective Lead Magnets!
Case in point. And strictly for hypothetical marketing illustration purposes only. Imagine if your non franchised retail appliance store.
Invested $50K or X amount of money the following way. Instead of wasting $25- $50K a month or more! (Especially during the frenzied holiday rush!)
Let’s say a really nice, top of the line. State of the art tablet. Currently cost $1,300 dollars give or take. But the actual hard cost is just $650 dollars or X.
Let’s go with the high end of their monthly, traditional advertising budget. Which is is $50K. Divide $650 dollars by $50K. (You should get $76.92, or 76 as a practical matter, correct?)
So what do you think would or will happen, if your retail appliance center. Ran an instore free drawing. Where every 30 or X number of days. Two 1st grand prize winners.
One male, one female. Who are at least 18. They both automatically win a $5,000 dollar, deluxe home entertainment system. At you and or your major competitors actual hard cost. Is just half or $2,500 dollars or X.
And the only way they can enter your free drawing. Is by joining your steadily growing opt in email list.
It’s All About Seeing The Big Picture!
Now when you send all the runner ups, your extremely time sensitive follow email messages. Making them aware. Unfortunately, they were not this month’s 1st grand prize winners. 😀
Both for an extremely limited time. They have won an extremely time sensitive bonus worth X! First, as long as they come to you and or your major competitors store.
Before the mandatory deadline stated in the emails. They are automatically eligible to save 10 or X% off. Up to $100 dollars. (Not terribly exciting is it? 😎 It’s not supposed to be! However, simply for dragging a friend with them. Who’s at least 18.
You Definitely Need To Leverage Your Current Customers And Or Clients! (n Order To Maximize Your Long Term Gross Profits!)
For an extremely limited time. They save 40 or X% off. Up to $2,000 or X amount of dollars. Entrepreneur rest assured! Just like when a certain iconic fast food restaurant employee asks us! “Would you like fries or a hot apple with that?”
An impressive 10-40% of their worldwide daily customer base says yes! (But that’s only step one! 😀
Go ahead and schedule your free 30 minute brainstorming session now! In order to discover part two and beyond! But here’s your next leg of your long term marketing stool.
You inform your subscribers. The 1st 76 or X number of subscribers who drag a friend with them who’s at least 18.
On top of the extremely time sensitive savings already mentioned! They automatically get to buy one of those state of the art tablets. Which typically retails for $1,300 or X number of dollars. For just half in this hypothetical marketing example only!
The 1st 76 or X number of subscribers get to purchase it for just half or the actual hard cost. So $650 dollars.
Word will most definitely spread both on and offline! Don’t you agree? 😀 So what’s your plan to get the word out?
Give Your Major Competitors A Reason To Be Worried!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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