(And What It Actually Costs Over Time!)
You wanna try this quick litmus test for aspiring online marketers? Take a look at the screenshot image for this particular post. You’ve got roughly three seconds or less. To determine what this real life, Linkedin account holders profile banner is promoting!
What specific benefits does this Linkedin account holder provide/offer to their ideal customer base. Remember, this needs to be conveyed to the casual scroller. Within 3 seconds or Less!
Since it’s obviously not possible to determine this. Given the 3 second rule. Consider the long term repeated missed opportunities. Especially over time.
Let’s do a deep dive. Are you ready to go below the surface?
Don’t Or Stop Compounding Your Marketing Challenges!
For sure trying to state or make your case online within 3 seconds or less! Is an incredible challenge, right? Now add in the fact. Your/our Linkedin profile header. Is blank the like the screenshot image you see. As the featured image for this particular post.
BTW ladies & gentlemen. That screenshot image is from a real account currently on Linkedin. They don’t even have a professional photo of themselves on their profile!
Can you image a profit seeking realtor, CFP, Estate planner, Plumber, IT professional. Who was going around passing out business cards. With literally nothing on the front or back! And no picture either! 😀
And what, just presuming the public would or will somehow figure out what they/you or I do! Without any verbal communication from us. Good luck with that.
Your Growth Shouldn’t Be An Accident!
If you and I and or your major competitors are going to scale systematically. It won’t be by accident! You and I can’t accidentally scale your/our business and or service.
Look at the Linkedin account holders banner. How many lost/missed opportunities has their non properly optimized profile header cost them?
Those lost customers or clients can’t recommend or refer new business, right? They also can’t provide potentially bank account filling testimonials either, right?
Nor can they become long term repeat customers and or long term repeat clients. Are you starting to appreciate how much is truly riding on these missed opportunities?
And for the most. When your/our ideal prospect comes across a profile banner like the one above. They’re not going to bother to try and figure out what the account holder does!
Instead they’ll keep looking. Until they see a profile header which clearly conveys the benefits they desire/crave! The potential long term cost can be or become staggering. Don’t you agree?
Who can afford to constantly repel potential prospects on ay daily, weekly, monthly or yearly basis! Hopefully if you’re currently on Linkedin. And or you’re planning on being proactive on the platform. You’ll get your profile properly optimized.
Sound like a plan or what?
Entrepreneur Stop Working Way Too Hard!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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