(Without Constantly Wasting A Fortune!)
Entrepreneur for just a moment. Think about your typical, local mom & pop bakery owners. They make good stuff, right? And the vast majority of them. If they have a website of any kind. It’s a glorified brochure, correct? 😀
Meaning they or you are not proactively trying to build their opt in email list. By offering their visitors. The chance to save an attractive discount. On either they’re first. Or their first X number of purchases!
In order to generate repeat customers. Extended to their opt in email subscribers only. And with the right ethic bribes in savings! This is sure to consistently generate a flood of positive, viral word of mouth and mouse buzz. Don’t you agree?
Go Ahead And Start Ethically Bribing At Least Some Of Your Most Loyal Customers!
For just a moment. Consider the 5-10 ten block radius around the bakery. Start with all the business owners and service providers. Located within that particular radius.
Whom both the owners and their current and future employees already personally know! Create laminated, lifetime discount cards. Where both the owner(s) and their current and future employees.
Can come to you and or your major competitors bakery. And save X% off. But even more. When they flash their card. On your traditionally slowest day(s) of the week or season!
You know they’ll immediately jump online and start text blasting and phone calling a ton of other locals, correct? 😀
But as soon they join a completely separate opt in email list of yours! They get to save X% off their birthday cakes! And for the business owners or service providers annual business anniversary.
As long as their opt in subscribers. They save X% off for life! Whenever they and or their employees present their laminated cards on that particular day!
More Than Likely You’re Sitting On An Untapped Marketing Goldmine!
What you and or your major competitors are putting in place here. You’re inexpensively creating long term repeat customers.
For literally pennies on the dollar! From there. You start leveraging the local associations. These business owners and service providers belong to!
If you want any paid professional help setting these low cost strategies up! Go ahead and schedule your free 30 minute brainstorming session now! And prepare to start generating a ton of positive word of mouth and mouse buzz! Any questions?
Don’t Rely Heavily On Outrageously Expensive Traditional Ad Campaigns!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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