(Because You Can Still Generate A Huge Impact!)
Hopefully after reading and absorbing part one of this ongoing series. You’re starting to better appreciate how your proven marketing strategy.
Can and definitely will help you market more effectively. And or out promote at least some of your local major competitors.
Even if you/we can’t match their current promotional budget. You/we can still have or make a big impact. Don’t you agree?
So Why Aren’t You Proactively Embracing The Benefits Of Partnerships?
Strictly for hypothetical marketing illustration purposes only. Think about a potential local partner who is a non franchised retail jeweler. Let’s consider how a potentially profitable partnership/Joint Venture between the women’s high end shoe or clothing store.
Since more than likely. The jeweler already knows or at least has a pretty good idea what their ideal customers total lifetime customer value metrics are.
Which means the retailer could avoid or eliminate altogether certain, outrageously expensive front end advertising costs. Like what you so skeptically ask? 😀
Like that $10- $25K per month or more! They/you currently allocate per year for your dismally performing local billboard ad campaigns.
If you haven’t already. Do the extremely eye opening math. To discover what you’re actually paying/wasting on a cost per lead/CPL basis!
You can definitely do better! Like buying 5-7 pair of mid level shoes at cost.
And having the women’s retail shoe or clothing store. Put these items on display. And let the locals purchase them at the retailers actual cost. In order to generate some viral, positive word of mouth and mouse buzz! 😀
In reality, the retail jeweler pays the actual hard cost! In order to get more local women frequenting the stores! And the stores in turn. Agree to pass out.
Some of the jewelers best market tested, extremely time sensitive discount coupons. 😀
Growing Your Profits Can Be And Or Become Less Expensive And Or Complicated!
Say for instance. If you were to finance certain monthly or quarterly promotions. Which the women’s clothing or shoe store periodically held.
Like each month, the 1st 10 or X number of women who who drag a friend with them. Who spend at least X. They not only save at least X% off their total purchases.
And provided both they and their guest also joins the women business owners opt in email list.
Both also receive an extremely time sensitive, market tested discount coupon from your retail jeweler store. 😀 Plus the first X number of women who drag a friend with them who’s at least 18.
Before the 10 or X day grace period ends. They also receive a free 32.oz bottle of an extremely popular fragrance.
When they drag a friend who’s at least 18. To the retailer jewelers store. Before the X day grace period ends. 😀 Fellow profit seeking entrepreneurs. This is just an extremely small sample.
Of “how” you and or your major competitors. Make you proven marketing strategy work to your advantage. Any questions?
Go Ahead And Start Take Advantage Of Your Opportunities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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