(It’s Not About Who Has The Deepest Pockets!)
Thank goodness you and I definitely don’t have to have the deepest pockets. In order to be effective and profitable marketers! In fact, with just a little marketing creativity. And some strategic A/B split testing.
Your/our proven marketing strategy. Can and definitely will start to systematically compensate on some level.
And to a certain degree as well. Your/our smaller marketing, promoting and or traditional advertising budget. Don’t you agree?
You Probably Don’t Appreciate All Of Your Marketing Assets And Or Promotional Resources Currently At Your Disposal!
Strictly for hypothetical marketing illustration purposes only. Take a look at the featured image for this particular post.
Let’s say those those popular lady power pumps. Usually retail for $750 dollars a pair or X. 😀 And while they may not consistently fly off the shelf.
Rest assured, there are a ton of local ladies. Who frequently shop at the stores. Where these types of high end shoes and apparels are sold. Would leap at the chance to win a pair! 😀 (Don’t you agree?)
As a direct result of entering your free drawing. Simply by joining the women’s shoe or clothing store owners opt in email list.
Even if the women’s clothing or shoe store retailer doesn’t currently have extremely deep pockets.
Creating and nurturing their own opt in email subscriber base. Is definitely a giant in the right direction, agreed? This is where the real marketing magic begins! (Simply click the image below in order to listen to the entire 32 plus minute episode.)
Being In Control Helps You Build Your Own Brand Equity!
So the retailer proactively promotes their their in store free drawing! And let’s say every 90 or X number of days. They choose and announce via email message(s.) Who this quarters 1st grand prize winner is.
And of course everybody else who entered. Will automatically win an extremely time sensitive, valuable 2nd grand prize worth X!
They automatically save 10 or X% off their total purchases. (However, simply for dragging a friend who’s at least 18. Before the imposed deadline! They automatically save 20-30 or X% off their total purchases!)
Going forward, think about what’s consistently and systematically happening. Strictly from a viral, positive word of mouth and mouse stand point.
The locals are both constantly bragging and sharing their good fortune all over town. And all over social media too, correct? And as a direct result more 1st time customers are shopping at the retailers store, agreed?
And more locals are constantly joining their opt in email list. Plus a percentage of them are constantly dragging a friend with them to you and or your major competitors store(s.)
Hopefully this initial surface level examination. Has at least partially opened your eyes! To why and how your proven marketing strategy.
Can definitely compensate to some degree! Your/our smaller marketing/promoting and or traditional advertising budgets, agreed?
Your Previously Untapped Marketing Creativity Is Potentially One Of Your Most Valuable Assets!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
