(And Stop Constantly Wasting A Fortune On Outrageously Expensive Traditional Ad Campaigns!)
First of all ladies & gentlemen. Bringing your retail appliance store out of the so called marketing and or promotional shadows. Doesn’t necessarily. Automatically mean you should keep wasting your extremely hard earned money.
On outrageously expensive, hit and miss. Dismally performing, traditional ad campaigns. (Let your major competitors enthusiastically go down that route if they must.)
Instead, you look for some extremely low cost. Potentially high impact marketing and promotional strategies and tactics. Sound like a plan?
You Need To Consistently Market Like This! (If Growing Your Business Exponentially Is Your Ultimate Goal!)
Strictly for hypothetical marketing illustration purposes only. Clearly one of the major keys to knowing “how” much you can or can’t actually afford to consistently invest. (Not spend on outrageously expensive, dismally performing, traditional ad campaigns.)
You’d better at least have a semi realistic idea. Of what your ideal customers total lifetime customer value metrics are. This way it’s far less likely.
You’ll get or become financially upside down. Trying to acquire new 1st time customers. (Upside down, simply refers to more going out. Than you have coming in. 😎
And for some odd reasons. Typically the inevitable combination of a temporary or prolonged down turn in your local economy.
Along with added pressure from business deb. Or short term loan payments coming due. And higher traditional ad costs. That constant squeeze causes far too many business and or service providers.
To either constantly struggle to just barely get by. And or ultimately close their doors permanently.
Let’s Talk About Consistently Generating Viral Word Of Mouth And Mouse Buzz!
Ladies & gentlemen. It’s when you and I. And or your major competitors. Get creative with your marketing and promoting. and stop relying heavily on the outrageously expensive, traditional advertising stuff.
Things can and definitely will get or quickly become both exciting. And potentially profitable. Case in point. To help really ignite some positive, viral word of mouth and mouse buzz.
Which lasts far longer and has a much deeper impact on your current and future customer base.
It’s when you and or your major competitors start combining both ethical bribes and rewards. You start to create, build and establish some extremely valuable brand visibility as well as bankable brand credibility.
Suppose your retail appliance store offers the owner(s.) As well as all of the current stylist. The following two ethical rewards for referring their 1st 5 and 10 customers each. (Or X number of customers each.)
Don’t Or Stop Throwing And Wasting Your Extremely Hard Earned Dollar! On Outrageously Expensive Traditional Ad Campaigns!)
So you or your local major retail appliance store owner(s.) Make at least a few upscale, independently owned, hair and nail salon owners and their current staff aware.
As soon as they generate their 1st five paying customers each. To your store. Simply by passing out. Some of your business cards. Which the hair or nail salon workers, must print their first and last name on the back.
And hand write a date which is no more than 3 days or 72. Or X number of hours after they pass it out to. Initially their daily, weekly and monthly customers.
Who come into their shop. (Including the local vendors who come in the shop BTW.) But ultimately. The can and definitely should pass them out. As often as they wish to. To whomever they want to. Don’t you agree?
Find Creative Ways And Strategies To Ethically Reward Some Of Best Referral Partners!
But after they each generate their 1st five customers each. You and or your major competitors agree to give each of them a nice looking, diamond bracelet. Which typically retails for $200 or X amount of dollars!
Your actual hard cost will be your retail jeweler JV partners actual hard cost of half or $100 dollars or X. (Whichever price is actually less.)
And as soon as they generate their tenth paying customer. Then they all receive a really cool ethical reward. Which will most definitely have local tongues constantly wagging. 😀
You and or your major competitors will discover what it is. Coming up very shortly in part two, okay. For now, are you now starting to better appreciate how and why your retail appliance store needs to come out of the shadows? I sincerely hope so.
See you in just a little bit in part two.
Your Brand Won’t Grow Organically! (Simply Because You Want It Too!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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