(Which Constantly Trips Up Far Too Many Mom And Pop Profit Seeking Small Business Owners And Or Service Providers!)
By now surely you realize and fully appreciate. Practically anybody trying to run and on or offline service can pay for ad campaigns, correct?
It doesn’t mean your/our paid ad campaigns will be profitable. Especially initially out of the gate. 😀 You/we need to constantly A/B split test.
In order to discover what appeals to your/our specific target audience the most. But as you/we go about the ongoing business of attempting to run your profitable on or offline business and or service.
You/we have got to avoid this all too common, major marketing mistake. I’m sure you’re curious to know which one it is, correct?
It’s Definitely Okay To Periodically Have Various Marketing Challenges!
No matter what type of business and or service you and I ever attempt to run successfully.
You and I can not attempt to be extremely proactive on every social media platform! Nor can you/we try to use paid ad campaigns all over the place right out of the gate!
Instead laser focus initially. Build some bankable results on one platform first. Then gradually increase your ad spend. Scale as it makes economic sense to do so.
Don’t try and be everywhere all at once. This is an all too common major marketing mistake. Semi cash strapped small business owners and or service providers constantly make.
And more times than not. This outrageously expensive approach. Quickly leads to major burnout and constant frustration! Because your bankable results simply aren’t there.
Go Ahead And Get Creative! (And Start Stretching Your Ad Dollars!)
Try not to just see your ad or promotional dollars in a one dimensional sense. Because with a little marketing creativity. You might be able to get the same or a far better return on your advertising dollars. Simply by inexpensively A/B split testing two different approaches.
And or two different main power headline approaches. Because strategic testing of various components of your/our ad campaigns.
Might ultimately reveal a proven approach. Which is 30-80% less or more! But 200-500% more profitable as well! Because you lower your cost.
And you and I and or your major competitors. Can still do the same amount of business. But earn a higher net profit. A feat most mom & pop small business owners and or service providers.
Sadly, will never achieve! (Don’t you agree?) And one of the main reasons why. Is because they keep making the major marketing mistake.
Of stretching their marketing/promotional and or paid advertising efforts way too thin! Don’t you agree?
It’s Okay And Inevitable That We’ll All Definitely Make Our Share Of Mistakes! (The Key Is To Learn From Them!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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