(Especially If It’s A Direct Result Of Poor Customer Service!)
Take a look at the featured image for this particular ;post. Let’s say these local women are doing their weekly shopping for their families. And let’s say for the most part.
They do the bulk of their grocery shopping every week at the same store. A popular, local supermarket. Sure they/you/we will periodically buy additional items elsewhere, right? But for the most part. The vast majority of your/our weekly shopping. Is done at main store, agreed?
So the $64,000 dollar question begs asking. If you’re the local supermarkets in question. Can you really afford to lose a customer?
Take No Prisoners Customer Service Is An Extremely Valuable Marketing Tool!
You and I hear a lot about various marketing tools, resources and or assets, correct? Truth told. Your/our opt in email subscriber is an incredibly valuable asset and resource.
And whether you primarily market on or offline. You/we should have one. You’re/we’re constantly building and nurturing. Don’t you agree?
But equally important. Are you’re/our paying customers/clients. Because trust has already been established, right? Now you don’t have to continuously spend outrageously large sums of money. On the initial front end of your on or offline sales funnel.
Trying to generate 1st time customers and or clients. Strictly for hypothetical marketing purposes. Let’s a family of four. Two parents or adults and two kids in the house.
It All Definitely Starts To Add Up!
And each week their current grocery bill averages $300 dollars. Give or take. (Ladies & gentlemen do the math.) If they primarily shop at the same store for most of their weekly groceries.one year.
At the end of one year. (A 52week period.) They have spend a gross amount of $15,600 dollars, agreed? ($300 dollars per week x 52 weeks in a year = $15,600 dollars.)
Granted, not all of that gross amount is profit, correct? But if a rude or complacent cashier and or manager or supervisor etc. Does something to cause this or several customers to leave.
And vow to never shop there again! Do the math over a 5-10 year period! Based off what each individual customer spends per year!
Start Leveraging The Long Term Good Will Of Your Best Prospects And Customers!
On the other hand ladies & gentlemen. When you and I treat both your employees, customers and or long term repeat clients right.
It dramatically lowers your/our cost to run your business and or service. Don’t you agree? There’s less employee and or customer/client turnover.
Both your employees and customers/repeat clients will stick around longer! Plus help spread some viral, positive word of mouth and mouse.
They will consistently refer new business. Who can no to these types of ongoing revenue?
My friend, I have to ask you. Can you really afford to lose a customer? Me neither!
Stop Chasing First Time Customers! (And Instead Consistently Generate More Gross Profit From The Customers Or Clients You Already Have!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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