You must maximize the advantages of strategic alliances.
Does the phrase ” advantages of strategic alliances” ring a bell?
And how many times have you heard the saying there is no “Free Lunch?”
Well, when it comes to the highly competitive restaurant business that may be true.
But, as it pertains to strategically marketing your business or services, that’s a completely different matter as you are about to discover.
So please stay tuned and definitely buckle up. Continue reading
There are many advantages of strategic alliances.
You absolutely should be exploring the proven advantages of strategic alliances.
And how they positively help your business and or service, by dramatically lowering your traditional up front costs.
Case in point: Have you ever noticed the rather large display ads that appear on the homepage of one of the major directories like Yahoo or Bing,whenever you’re checking your online email messages? Continue reading
How to sell advertising space.
Who else would like to know step by step how to sell advertising for little or no money up front and still increase (both) the short and long term profits for your small business and or service?
Let’s face it, when the economy is sagging, consumers tend to tighten their belts and spend less,agreed?
Which also means (typically) cash strapped small business and or service (will either) need to spend more upfront in order to attract those new first time customers or getting creative and become more effective with your marketing strategies.
However, by the same token, did not the great stock investor Sir John Templeton point out; in order to get the best bargains, when it comes to strategic (long term) stock investing, It’s always best to look for your best stock value bargains, where the pessimism is highest.
Or as he put it, to look to where the outlook is bleakest. For sure.
And while that (may ) or may not be sage advice for bargain seeking stock investors, what the heck does that have to do with successfully growing your cash starved small business and or service, for pennies on the dollar? Continue reading
How to interview experts and make money doing it!
Would you have a problem with discovering how the ultimate insiders (finally reveal) how to interview experts for free and still make money? Is that not an interesting topic?
And have you noticed how the ratings for (both) local or national TV or radio programs (practically always) seem to invariably spike upwards, whenever an expert and or local respected authority of a particular subject gets interviewed?
Which means people in general (and your) ideal prospects in particular, absolutely love listening to (via) radio and or watching on TV, respected authorities and or acknowledged experts.
With that said, the question bears asking, why haven’t you added this low cost high powered mega proven (long term) bank account filling marketing to your marketing arsenal?
Ladies & Gentlemen, you often hear the term leverage (and or) marketing leverage thrown about here and there. And certainly the term has been used pretty extensively throughout this blog, but if ever there was a time when it really applied, it’s regarding this particular post.
So (please) pay close attention, and you will discover five incredibly powerful reasons (and strategies), they will help you out promote your major big buck competitors and provide up to a whopping 50% more value to your market place.
For a fraction of the traditional costs.
First of all, think about your own life (to this point) and whatever it is that you currently do (no matter) how trivial or insignificant you may think it is.
Whatever skill or talent that has brought you some type of notoriety to this point in your life, that you can be labeled an expert (or highly) skilled and knowledgeable, because of it.
Think about all the continuous effort that you’ve put into it. All the combined sacrificing in order to master it and or become highly skilled at it. Now think about the various recognized local experts in your offline community and or within your particular industry and or specialty niche.
Remember, these recognized experts do not have to be professionals (like) local chiropractors or Doctors or CPA’s etc. But whoever they are, these men & women have gone the extra mile in order to hone their particular skills, just like you have.
And as a result, they’ve earned the status of expert and or respected authority. Which means (on some level) they have an extremely loyal (and sometimes) large following and or circle of influence.
And you 9especially) if you’re just starting out, can really leverage their expert status by securing (either) a single and or series of free 30-60 minute interviews (for free) and still make money for years and years to come.
But first, let’s breifly layout five incredibly powerful benefits to interviewing experts for free.
1.) Benefit # one: Whenever you interview a local expert (especially) one that’s authored a book or several books or regularly appears on local (or national) TV or radio programs, or their featured in local or national publications (such as) the Wall St. Journal and or Newsweek etc.
They obviously already have an established following, which means you can easily tap into an existing group of pro supporters. Which also means, instead of you trying to build credibility one potential prospect at a time, you came to so with a semi pre qualified group.
This one advantage alone can literally shaves years off your credibility establishing curve.
2.) Benefit # two: Your next (super huge) advantage, instead of trying to convince a complete stranger, instead you’re prospecting a group that’s already favorably pre- disposed to your recognized authority, so part of the trust that your expert has established with them partly transfers to you, because you’re interviewing them.
So unlike your major competitors, that are burning through tons of capital on expensive traditional ads, in order to zero in on the ideal prospect, you already have, been securing interviews.
3.) Benefit # three: You’re also very subtly positioning yourself as an expert as well. Think about it, if your the man or woman asking internationally known and mega Superstar “Tony Robbins” the questions.
Doesn’t that mean (even if) your not currently a household name yet,you obviously have some value. You bet. And the exact same principles apply to interviewing recognized local expert authorities as well.
Only not to the same degree.
4.) Benefit # four: And the people that follow the local or nationally recognized expert, are already extremely interested in this particular subject matter and or industry.
Which means, as long as your interviewing process provides meaningful value, they’ll most certainly be interested not only now, but in your future input as well.
5.) Benefit # five: And last but certainly not least. You can effectively monetize those interviews in at least three incredibly simple ways.
A.) You could of course offer a part of it (or) the entire entire series for free as part of an effective lead generating strategy. Record the podcast with a free service such as Free conference calls dot com.
B.) Or you conduct a series of recordable interviews, where you strategically offer the first one in the series free, in order to lead generate and sell the remaining ones for a discount of course. Or else if you wanted to really turbo boost your profits you could?…..Hmm?
C.) Or you could offer the entire interview series as a powerful free bonus gift valed at X, in exchange for specific bank account filling testimonials, describing at least one major benefit they received as a direct result of one of your products or sercices.
And that my friend, is how to interview experts for free and still make thousands of dollars, for years and years to come.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you increase your long term profits by at least 25% in the next six months or less!
And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!
Your increase market share strategies blueprint is a must!
As you recall from part one of the previous post; powerful “bounce back” offers should be part of your long range increase market share strategies. In part two of this series, you’re going to focus on three other powerful extensions to the previous strategies covered in part one.
First of all, previously you considered hiring commissioned only part time sales reps (like) college students or even better yet. Why not hire for one-three days a top notch sales trainer and have them professionally train your sales reps on how to (both) present and handle any potential objections to your offer.
Be sure you record the presentation, that way all of your future sales reps can benefit from the training.
1.) First let’s focus on your part time sales reps, especially if they’re college students trying to earn extra money during the summer months. Here’s one way your marketing expertise could really help them sell more of your special VIP “bounce back” offer discount coupons.
Get some really cool additional free bonus coupons that you can have your sales reps offer to the prospects right on the spot (providing) they purchase one of the coupons right then and there.
But if for whatever reasons the prospect wants to wait (meaning) if they ask your sales rep to come back or contact they later. Then your reps are instructed to inform them that the bonuses are for their quality decision to go ahead right now!
That’s why you really want to A/B split test by giving half your sales reps free bonuses to offer to their prospects on the spot for purchasing today and giving your remaining sales reps your other free bonuses to offer their customers for purchasing today.
Which means (entrepreneur) you really need some really cool free bonuses to ethically bribe your prospects for buying now! Any serious local non competing cash starved struggling small business owner and or service provider, can and should be more than willing to supply your sales reps with some really nice new customer discount coupons that your sales reps can offer (bribe) their potential customers to purchase now!
Remember, you’re only asking them to spend $10 or $12 dollars in cash today! So if you bribe them with $75-$150 dollars in free bonus coupons for purchasing today.
This type of guerrilla marketing strategy could make it incredibly hard for them to say clear no to purchasing today! But even if they do, have your sales reps make it crystal that they forfeit the on the spot free bonus purchase bribe coupons valued at x!
2.) The other way (if you decide) to hire a professional sales trainer for 1-3 days and record their sales presentation for future use. You could allow every potential trainer that answers your sales ad, that you decide not to hire.
Allow them ( if they wish to) to give away (both) your free six month VIP discount coupon “bounce back” offer 9and cool free bonuses) an X dollar value. And they can offer it as some type of free bonus valued at X for their customers and or prospects doing whatever it is they need them to do.
3.) And finally, regarding your special VIP discount coupon “bounce back” offer(s) . You should have no problem finding several local non competing struggling cash starved small business owners and or service providers, who really need help expertly marketing and growing their business for pennies on the dollar.
One strategy you could inexpensively test is to allow other non competing small business owners, to use your free special VIP “bounce back” discount coupons (and really cool) free bonuses and let them use their slowest days to make more money!
For ex: take their slowest day (or slowest season) and every customer than spends over X amount of dollars, (inexpensively price test) they can reach into a VIP customers grab bag (on your slowest days) only!
And they can (instantly) win some really cool prizes. These really cool instant prizes could potentially be worth some serious long range positive word of mouth marketing buzz that might lasts for months!
There it is, three more powerful reasons your special VIP “bounce back” offer discount coupons need to be an integral part of your increase market share strategies blueprint. No matter what your particular niche is. Don’t you agree?
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. I’t’s a $97 dollar value and it’s free!
Click the image for the secret!
