(And Not The Customary 50% Or More!)
At least some of you are already familiar with internationally recognized Fitness Guru “Tony Little” , correct? To date Tony’s firmly established brand is now modestly valued at a staggering $3 billion dollars.
Mostly due to the initial front end success of his national and later internationally successful -direct response- type of infomercials. Which he and several others, including former heavyweight champion and 1st ballot hall of famer “Big” George Foreman. Who at last count. The outrageously popular grill which bares both his name and image.
Has gone on to gross over one billion dollars in gross sales world wide. You talk about an icon whose mastered the process of how to strategically build brand equity.
Of course both of these iconic brands and others like hip hop star “Curtis Jackson” (aka) “Fifty Cents” have the mega “Billion Dollar Brand Builder” former original “Shark Tank” cast member Kevin Harrington. To thank for at least some of their products massive world wide success. And Tony Little in particular became a much more sophisticated entrepreneur in this process. Continue reading








